In the early days of the internet, it was like the wild west, with no one making any rules for how websites should move up on the search engine results page. The main thing was to use the keyword you were trying to rank for more than the competition did. That’s how we got pages...Read More
In 2017, we saw an increase in flat website design, more use of full-screen photos and videos on website layouts, and quite a lot of parallax scrolling. In our fast-paced, technology-driven world, we anticipate 2018 will see some exciting new website design trends. Here are a few design features that we expect to see become...Read More
How to improve your rankings today with these three simple, proven SEO tips. I am always telling anyone who will listen, that there are now shortcuts with search engine optimization that will boost your search position in Google or improve your organic website traffic. One thing I’ve learned working with websites over the last 10 years is that there are always...Read More
Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...Read More
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source. Pay per click (ppc) is easy enough to understand: Every time a user clicks...Read More
In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business owners are working hard to keep up with this trend...Read More
You have decided to turn over the reins of your website to a developer who knows how to design and code a site that will help you compete in the online marketplace. Fantastic! But, as a lawyer, you have spent your whole education and career writing. You figure you can write your own legal website...Read More
On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...Read More
We’re in the last quarter of 2015, and it’s time to start thinking about the upcoming year. So much has changed in terms of web technology. Have you heard of “Mobilegeddon?” Besides technology, design standards are rapidly changing. People’s opinion of what looks good is evolving. So what’s changing in website trends for 2016? Let’s take...Read More
When smartphones were just coming out (remember the Blackberry?), webmasters started thinking about optimizing their websites for mobile devices. At first, the trend was to create a separate website just for mobile devices. Typically, this separate website would be published at a subdomain – http://m.yourwebsite.com – and often times users would have the ability to...Read More
