When you work with Iceberg Web Design, you get to have a dedicated partner with an invested team in your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Hattie McCoy, our Marketing & SEO Penguin!
Hattie | Marketing & SEO
How long have you been working for Iceberg?
Over eight whole months!
Have your duties changed since you first started working here?
Duties are evolving but absolutely fit under the umbrella of my title.
What do you do for Iceberg’s customers?
I am privileged to work with many different types of companies on their SEO and Digital Marketing goals. The job varies by company but can include reputation management, Optimizing web pages to better-fit lead goals, google my business set up and monitoring, Google Ads, Keyword research, email campaigns, and more.
What’s your favorite part of your job?
I appreciate that the job looks a little different each day. I learn more about businesses and figure out how to better serve their customers, and I help them meet their milestones, whatever they may be. We work with a lot of local businesses, and it’s great to be able to see the impact we can make to the small business and the local community.
What is your #1 goal when working with a customer?
I think paramount of my job is to make sure I am on the same page with our Customers. I need to understand their business well enough to speak to it and find out what they are looking for from their qualified leads/ customers. I think the plan is to be collaborative while making the dial turn for the business.
In what other industries have you worked?
I have worked in many jobs. Including radio, retail, custom perfumes, credit unions, data centers, and more! I have also moved from Iowa to Colorado to Minnesota. I think my varied experiences have made me a good fit in this position to work with very different businesses.
Tell us a bit about your family (including pets):
My husband, Mike, is an electrician who has the biggest heart and always wants to make sure everyone is having a great time. My dog Gimi is a 5-year-old Lab- Mutt that is a large (100 lbs) baby. I am also expecting a tiny human addition to my family in March 2021. I am excited to be a new mom!
Do you have any hobbies/special interests?
I enjoy reading, playing video games, board games, binge-watching tv shows, hiking, swimming, trying new foods, and the occasional craft time.
What is something about you that might surprise your customers and co-workers?
That I am an open book, and not much is super surprising.
Describe your perfect day:
Great food, great company, great weather, and I’m there.
Science or History? Which is your favorite and why?
It’s a tough choice because I think it’s good for everyone to know and appreciate both at least a little. I think I am probably a better history student, but I could easily get into a few specific science fields. I’ve always been pretty fascinated with psychology, and I think it probably draws a little on both history and science.
If you were guaranteed the correct answer to one question, what would you ask?
How can I make the best positive impact?
What is your best piece of advice? It can be about anything
Some of our biggest disappointments are the expectations that we have that cannot be met. A lot of things are out of anyone’s control. Do the best you can with what you have, and you may find that there are a million ways to yes.
Connect With Hattie or the Iceberg Team