At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content Writer.
Heather | SEO Content Writer
I’m an SEO content writer and head of the content department at Iceberg Web Design. I was a freelancer, contracting with Iceberg from November 2019 until July of 2020, when Iceberg hired me to be on staff full-time.
Have your duties changed since you first started working here?
I started writing blog posts for customers who subscribe to our SEO writing services. That involves researching the business and the things about which their customers are concerned. Then, I write articles about those topics. I might be writing for a lawyer and an electrician one day, and the next, I could be writing for a roofer and a flooring company. So, I get a lot of variety.
Over time, I started taking on website projects. That’s an entirely different type of writing, but the same SEO principles apply.
What do you do for Iceberg’s customers?
Every website project that I write content for starts with a content interview. I prepare for the interview by doing some preliminary research and deciding what I need to prioritize since I will only have an hour with the client. That time can go very fast!
My job is to gather enough information from the content interview to put the business owner’s passion for what they do into words. I need to do it in a way that evokes trust and assurance to customers and gets customers excited about working with the business—all while making the copy search engine-friendly.
The process includes writing a couple of drafts to ensure I get all of the details right. Once I have delivered the final copy to development, I am pretty finished, other than checking the site before it goes live for any potential issues.
What’s your favorite part of your job?
My childhood dream job was to be a detective, so I love the content interviews and the research. I get to pull out important details to get an accurate picture to have on the website. Plus, I love getting to know our customers. It’s the one chance I have to really connect with them.
What is your #1 goal when working with a customer?
My number one goal is to help create a website that will fulfill their business’s needs. Sometimes that means they want sales. Other times they want to hire new staff because of high turnover. I love finding ways that their website can make their job easier. The truth is, we do much more than build websites. We build business solutions that happen to look like websites.
In what other industries have you worked?
Haha. You name it. I’ve been a nursing assistant, a waitress, a cashier, a trainer in restaurants. I guess I like the service industry. I was also a realtor for about ten years. My favorite job was homeschooling my kids. I got them through to college, which they each started at the age of 16.
Tell us a bit about your family (including pets):
I’m a widow. My husband had lung cancer for seven years before his death in 2019. Our kids are Matt (17), Samantha (19), and Summer (22). Summer just got married, so now I have a son-in-law, too! I have a gerbil. My youngest kids are allergic, or I would get something more interactive.
Do you have any hobbies/special interests?
I hunt wild mushrooms and am involved in the Minnesota Mycological Society. I also carve Wooden Duck Decoys. I don’t hunt, but I love the carving process. I enjoy learning Spanish, as well. I like learning anything.
What is something about you that might surprise your customers and co-workers?
I’m a true crime junkie.
Describe your perfect day:
Perfect weather, 72* with no humidity and a soft breeze rustling through the trees. I get to spend the day in the woods. I can walk, look for mushrooms, read, take a nap, relax. That sounds amazing to me.
Science or History? Which is your favorite and why?
I think history, though it is tough to choose. I love the stories that are attached to history. There are science stories, as well, but they aren’t well known.
If you were guaranteed the correct answer to one question, what would you ask?
“What should I do?” The key thing is to save that question for the most crucial moment—a pivotal point in time.
What is your best piece of advice? It can be about anything.
If you can learn from your mistakes, you turn them into life lessons. Then, they are no longer regrets or wasted moments in time.
My second-best piece of advice is to contact us at Iceberg Web Design for all of your website needs!
Connect With Heather or the Iceberg Team
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