Blog - Iceberg Web Design

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Website Content Optimization: What You’re Doing Wrong

Is your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you? SEO for Website Content: What You’re Doing...
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The Age of Social Media: Reaching New Heights in Advertising

Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising...
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Website Content vs. Design: Which One Matters Most?

What are the most important elements on a website? Chances are, you answered with something that has to do with content or design. And if you’re in the process of creating a website for your business, you might be stuck between the two. After all,...
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5 Powerful Web Design Concepts You Should Know

If one thing is certain, it’s this: good business starts with a great first impression. And nowadays, most of your customers are learning about you for the first time online. One of the best ways to leave a lasting impression is through compelling, inspiring and...
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How to Best Prepare for Website Content Success

Have you decided to take your business to the next level by creating the perfect website? No website is complete without copy that connects with your target audience. Have you decided to have professional copy written for your website? Then a small amount of preparation...
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Happy Business Owners

Mastering your Company’s Brand Image

Your company’s brand is at the heart of all of your marketing efforts. Maintaining a consistent brand presence throughout all channels is crucial to your marketing success. But – what is a brand, and how do you master it?
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5 Ways to Increase Conversions on Your Website

Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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10 Common Web Development Terms Explained

Are you in the middle of a website project, surrounded by words you don’t quite get? Web development comes with a staggering amount of jargon and tech speak. And although we understand what has become our second language, others around us may not. Hopefully, this...
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How to Write Content for E-Commerce Websites

If you’re a business who sells products, looking to build an online presence, opening an online store might be on your radar. In fact, you might have an e-commerce website already up and running, complete with perfect images and an easy–to–use cart. But, you might...
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Our Predictions for Website Design Trends in 2019

One trend that really took off in 2018 was improved mobile friendliness because frankly, it was necessary. A report from BrightEdge in 2017 showed 57 percent of traffic among its clients were coming from smartphones and in other categories and demographics, the numbers were considerably...
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Ramp Up Your Online Marketing in the New Year

If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as...
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Is a Team Page Important for Your Website?

Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when...
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E-Commerce Holiday Shopping Trends

As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time...
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5 Quick Tips for Writing an Effective Email Newsletter

Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source...
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Keep Up With These Crucial SEO Tasks

Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants,...
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How to Clarify Your Brand on Your Website

As a business, it’s important to create a brand that communicates what you offer. From your business cards to your website design, your potential customers should understand what you do from the start. Being one of the first places your customer will get to know...
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SEO & Content: Are Keyword Lists Still Useful?

Researching the perfect keywords for your website content takes time. And then writing SEO content with keywords in the right places takes even more time. Then, after all that, we can often be left scratching our heads thinking, “Why isn’t this working? After all, my keywords...
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Hiring a Freelancer vs Hiring an Agency for Website Development

Do you need a new website for your business? Or are you looking at a huge website rebuild or update for your business? If so, then you’re likely weighing whether you should hire a freelancer or an agency for your website development needs. Here’s the...
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How to Write Eye-Catching Headlines for Your Website Content

It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of...
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