The new Candyland E-Commerce website features a more modern, custom design that is accessible across all devices.
Through each step of the process Iceberg was responsive and accessible. The team went above and beyond expectations delivering the new website. The design was simple and created effective navigation. The reality is, when a customer can’t find what they are looking for quickly, they leave. The design was appealing and reflective of their personality as a vendor.
While the look and feel are important, there are many other backend pieces (such as meta-tags) that integrate with search engines which also impact the effectiveness of the website. Because we use Wordpress and have an intricate knowledge of platform integrations, we can select the one that will fit best for your business. Candyland now has backend access and they can manage their own product catalog. The hosting platform selected was specifically selected on its ability to expand according to the amount of traffic they got.
The website launched in September 2016 in time for the holiday season. As soon as it launched they began being ranked for 187 key words, compared to the old website, they had 83. In October, they got 5.4K clicks from search traffic every month. Through social media they announced the launch of their new website and leveraged through the rest of the holiday season. Simply put, because of all these improvements, their online holiday business doubled.
At Iceberg Web Design, our unique sales process helps you reach your highest business potential. Our trained marketing experts can help you achieve your sales goals and generate more revenue through your website. Call today to set up a meeting with our marketing experts to start your e-commerce website project.