Marketing Archives - Iceberg Web Design

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person leaving review on laptop
Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers that read the review. 53% of customers expect businesses to...
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Typography Trends For 2020 Website Design
Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen).  It is a verbal and visual equation involving the meaning of the words with typefaces, point sizes, line...
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Creative Design Trends
This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers...
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Woman Decorating Room In New Home Painting Wall
Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is will be different depending on what the business offers and...
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Young Woman In Office Using Computer
One of the biggest differences between reading something in print and reading something online is the presence of clickable links, often found within the text. Let’s explore some of the many benefits to including clickable links in your blog posts, as well as a few potential drawbacks. Clickable links are an act of humility Rather...
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Tablet, Laptop, and Phone
If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the...
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Trends
In 2017, we saw an increase in flat website design, more use of full-screen photos and videos on website layouts, and quite a lot of parallax scrolling. In our fast-paced, technology-driven world, we anticipate 2018 will see some exciting new website design trends. Here are a few design features that we expect to see become...
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A web presence is critical for your business in today’s world.  It showcases your products or services and also legitimizes your business.  Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design your site was put together with those customers...
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Businessman Calling On Smartphone At Office
Many businesses face the same struggle with their marketing.  How do I generate a high number of qualified phone calls?  This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to find your digits May seem pretty obvious, but many websites...
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TRUST TRUST TRUST! It’s no secret that it is difficult to convert new visitors into a paying customer.  There are a lot ways that your information can get taken by the wrong people out there in cyber land.  How can we overcome this? Build trust, Duh! There are a number of ways to build trust,...
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