Marketing Archives - Iceberg Web Design

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Marketing
Books
At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book that will hopefully help us grow together. This benefits our...
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Black Friday Online Computer
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales. Many department stores’ sales dropped by 25%, while Amazon’s rose...
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Designer Working On Images and Computer
How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some...
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Logo Design
Every morning you get up and throw on some clothes. Your sense of style has likely been shaped over time. Perhaps you are eclectic, fun, all-business, feminine, or downright casual. Whatever your style, it is an outward expression of you, a message you send to the world about your personality and what you value. Your...
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Woman Writing mission statement
Do you have a mission statement? A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them...
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Young Woman Browsing Internet
We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your online strategy is not focused on generating new leads; perhaps...
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cartoons of men working on webpages
Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search index is basically a catalogue of all the websites that...
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person leaving review on laptop
Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers that read the review. 53% of customers expect businesses to...
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Typography Trends For 2020 Website Design
Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen).  It is a verbal and visual equation involving the meaning of the words with typefaces, point sizes, line...
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Creative Design Trends
This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers...
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