Marketing Archives - Iceberg Web Design

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Marketing
Tablet, Laptop, and Phone
If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the...
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Trends
In 2017, we saw an increase in flat website design, more use of full-screen photos and videos on website layouts, and quite a lot of parallax scrolling. In our fast-paced, technology-driven world, we anticipate 2018 will see some exciting new website design trends. Here are a few design features that we expect to see become...
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44picture1
A web presence is critical for your business in today’s world.  It showcases your products or services and also legitimizes your business.  Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom website design your site was put together with those customers...
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Businessman Calling On Smartphone At Office
Many businesses face the same struggle with their marketing.  How do I generate a high number of qualified phone calls?  This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to find your digits May seem pretty obvious, but many websites...
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TRUST TRUST TRUST! It’s no secret that it is difficult to convert new visitors into a paying customer.  There are a lot ways that your information can get taken by the wrong people out there in cyber land.  How can we overcome this? Build trust, Duh! There are a number of ways to build trust,...
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Computer Book
If you decide to sell a product online, you have many options to choose from when looking for software to power your online store. The most popular website publishing platform today is WordPress. In fact, more than 25% of all websites today are powered by WordPress, with the closest competitors not even coming close. WordPress...
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Reviews
Throughout this blog series we’ve been guiding you through expanding your online presence by developing social media profiles, setting up a Google My Business page, creating a keyword list and enriching your content with your target keywords. The final aspect of your online presence that you should be paying attention to is your online reputation. What...
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Keyword Targeting
We’ve covered a lot of ground in this blog series. First we talked about maximizing your online presence. Then we demystified Google My Business. In our last post we walked through keyword research.  Once you have completed your keyword research and developed your list of keywords, the next step is to target those keywords in your content....
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Key Word List
In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss keywords. Why keywords? Most people who own a website have...
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Recently, we talked about what your online presence is and why it is important to your company. We also gave you our Top 5 Tips for Generating Leads with Social Media. In this blog post we are going to demystify Google My Business. What is Google My Business? Have you ever wondered why some businesses show up...
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