Goldleaf Partners provides payroll, retirement, and HR services. They focus on building long lasting relationships, and work with both businesses and employees to achieve their financial goals.
Goldleaf Partners had an outdated website that didn’t accurately represent their company, brand or values. It was difficult for customers to find where to login in regards to the diverse number of third party accounts to login at. They had many resources on their website, and customers had a difficult time sorting through them. We also wanted to focus on the long lasting relationships that Gold Leaf fosters with their team.
The first step in the process was to engage a professional photographer to capture images of their team and office. Goldleaf then worked with Iceberg on new content generation. We rewrote their most important marketing pages, to help accurately convey their mission to their customers and website visitors. We designed a custom website matching their branding and incorporating their new professional photography to improve their visual presence online.
Iceberg was able to compile all of their third party vendor login links, and add them to a secondary menu for fast, one-click access by their customers. We also developed a sortable online resource section, so website visitors can quickly find relevant information.
Goldleaf uses their site often to update content and communicate their offerings. We work on a monthly basis with these updated to ensure they are handled promptly.