The success of any project hinges on the process that moves it forward. A consistent process leads to faster turnaround times, higher quality work and clearly defined expectations. While every project we work with has its own unique outcome, we follow the same process that allows all team members to work together seamlessly. Each step builds on the previous one, ensuring that the project flows smoothly and meets our established goals.
When you reach out to Iceberg, you will talk first with our CSR or VP of Sales & Marketing. Our goal is to listen to you, and get to know enough about your business to present you with the best solution. We will ask questions, and take notes.
Your business is unique, and our job is to recommend the best course of action for your website or marketing. We will develop a scope of work and a plan tailored to your needs, honing in our expertise to help your business grow.
When you work with Iceberg, your project is being backed by our entire team. It all starts with a kick-off meeting that is held in our office or virtually via Zoom. At this meeting, our project manager, a developer, and our content writer or strategist will learn more about your business and your customers. We will talk about your brand and design preferences. By the end of the meeting, we will have a plan in place for content, photography, development, maintenance, and Search Engine Optimization.
Content is essential to strong digital marketing. It educates your customers so they can make smart buying decisions. Optimized content will attract new leads to your website with strong keywords. Strong content and SEO go hand in hand. Powerful content will take leads from your social media into a deeper relationship with your business and convert them into paying customers.
Once your content is ready, your project will go to the design stage where the overall “look” of your new website is created. Then our developers will prepare the functionality and features of your website. This gives your website users a good experience and boosts your SEO (and visibility). We specialize in “custom” development – meaning that if you can dream it, we can create it.
This is the most exciting part! Your new website is ready to show the world.
We have an internal process dedicated to bringing your website live, to ensure quality and accuracy at every step. We bring websites live during the business day Monday through Thursday. This allows us to complete the process and verify everything is working while we are in the office and can respond if needed.
Your new website is live, but your business is changing every day! The best changes are due to growth. Our team is standing by, ready to make changes at your request. Iceberg offers website hosting plans that include monthly maintenance and development time. We have a dedicated support team that will work with you on updates, maintenance, and training. Many of our customers also utilize our marketing team for additional SEO and advertising after website launch.
Are you ready to grow your business with qualified leads coming from your website? Our unique process will help you define your ideal customer and goals, so we know who to target with your website and online marketing.
Call our office today at 763-350-8762, or fill out the quick contact form to get started.