Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
20 Year Penguins

Iceberg Web Design Celebrates 20 Years in Business

Join Us For an Open House on May 1st! This spring marks an exciting milestone at Iceberg Web Design—we’re celebrating 20 years of building beautiful, functional, and lead-generating websites for businesses across the country! What started as a small business with a big mission has...
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Spring Is a Great Time to Refresh Your Website!

Is your website looking a little stale? Just like your home or office, your website could probably use a little spring cleaning—and we’re not just talking about dusting off old blog posts. If it’s been more than a year since you made updates to your...
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Person At Computer With Money Chart
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SEO Promises That Sound Too Good to Be True? They Probably Are.

How to Spot Unrealistic SEO Promises (and What to Do Instead) If you’re a business owner, chances are you’ve received an unexpected phone call, email, or pitch from an SEO company promising to take your website to the top of Google. “We guarantee you’ll rank...
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Man Frustrated With Computer

The 5 Most Common Website Problems Business Owners Face (And How to Fix Them)

Website Issues Frustrate Visitors – And Cost You Business Your website should be one of your strongest business tools—working 24/7 to bring in leads, showcase your expertise, and help customers find what they need. But what if it’s actually holding your business back? Many business...
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Illustration Seovsgeo

GEO vs. SEO: What’s the Difference, and Which Should Your Business Focus On?

An Introduction to GEO You’ve probably heard about SEO (Search Engine Optimization) and how it helps your website rank higher in Google searches. In a recent blog post, we introduced the concept of GEO (Generative Engine Optimization), and how it differs from traditional SEO. In...
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Generative Engine Optimization example - asking ChatGPT to find a good website developer who answers their phone

Understanding Generative AI and the Rise of Generative Engine Optimization (GEO)

You’ve Heard of SEO – But What About GEO? In today’s fast-paced digital world, artificial intelligence (AI) is reshaping the way we interact with technology. One of the most exciting developments is the rise of generative AI — a type of AI that can create...
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Website With Clock
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How Long Should I Expect My Website to Last?

Technology Changes Quickly. So, you’ve just launched a shiny new website—congratulations! 🎉 If you’re like most business owners, you’ve invested significant time and money into this project, and you’re probably wondering: “How long will this website last? Will it become obsolete in just a couple...
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Business Woman Bored At Computer
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The Hidden Costs of Ignoring Your Website

Neglecting Your Website Could Be Costing Your Business Money Your website is more than just a digital storefront; it’s the heart of your online presence and often the first interaction customers have with your business. But if you’ve been putting off website design updates, ignoring...
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2024 Holiday Card Front

Happy Holidays From Iceberg Web Design – 2024 Card & Poem

Last year our card was done by AI.This year the humans want to give it a try.So we handed the kids some crayons and paperAnd now purple penguins make this card much greater!We struggled to come up with words that could rhyme – Crafting this...
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Holiday Cards 2016 2024

Iceberg Holiday Cards: A Waddle Down Memory Lane

Creating Traditions, Penguin Style Traditions are such a special way to mark the seasons and celebrate both big and small moments with the people in your life. One of my favorite family traditions is the biggest bite contest at Thanksgiving, where everyone piles as much...
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Penguin Candycane
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10 Fun Ways to Dress Up Your Website for the Holidays

Add Some Quick and Easy Holiday Website Cheer Make This Page Snow! The holiday season is here—time to spread some cheer to your website! Just like decorating your home or storefront, adding a festive touch to your online space can create a warm and inviting...
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Thanksgiving Penguins

🍂 🐧 Happy Thanksgiving From The Iceberg Penguins 🐟

This season, we pause, and we waddle with care,To thank all the people who know we’re right there.To our customers and clients, you’re never alone—We’re “Website Developers Who Answer the Phone!” To our team of great penguins, the best flock we know,Your talent and hard...
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Woman Laying On Floor With Laptop By Christmas Tree
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Thinking About Setting Up an E-Commerce Store for Holiday Sales? Here’s What You Need to Know

Is Your Business Prepared To Grow With E-Commerce? The holiday season is one of the busiest times of year for businesses, making it the perfect opportunity to boost your sales with an e-commerce store. Whether you’re adding e-commerce functionality to an existing website or building...
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Blog Tiles On Newspaper
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Boost Your SEO and Reputation: Answering Common Questions on Your Blog

Build Trust and Authority with Every Post Want to know one of the best ways to attract more leads and establish your business as the go-to expert in your field? Start by answering the questions your customers are already asking! Blogging is one of the...
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Ai Builder
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AI Website Builders vs. Website Development Agencies: What’s Right for Your Business?

Are AI Website Builders Worth the Hype? As a business owner, you’ve likely heard all about the rise of AI-powered website builders. These tools promise quick, easy, and affordable website creation, often with the allure of minimal effort on your part. It sounds great, right?...
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Q4 Computer Growth Chart

Maximize Your Marketing in Q4: Practical Tips for Small Business Owners to Finish Strong

Boost Your Business in Q4 Without Breaking the Bank! As we head into the final stretch of the year, it’s natural to feel a sense of urgency as a small business owner. The end of Q4 is a pivotal time to ensure you hit your...
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