Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Inscription Website Traffic Note Written On A Whi 2021 09 01 21 35 19 Utc

Use Pinterest to Drive Traffic to Your Website – and Your Business

Can Pinterest Help My Business?  While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm...
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Computer image showing spam and how to stop it

3 Kinds of Spam on your Website & How to Stop It

Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to...
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Orange cat sitting on a vet table. Writing content for animal care providers.

Writing Content for Animal Care Providers

The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get...
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Woman on a carousel. Get off the image carousels

Get off the Image Carousel

Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business

How LinkedIn Can Benefit Your Business

Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful...
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Ways Your Website Is Driving Customers Away

2 Ways Your Website is Turning Away Customers

Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something...
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Wood blocks showing what needs to be on a websites contact page

Creating the Ultimate Contact Page

Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well.   Your contact page doesn’t need to be super flashy, but...
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Optimizing Images for good SEO

How to Optimize Images for SEO

Are Your Images Helping Your SEO?  Optimize your images for SEO. Not only are we becoming increasingly visual, but image search is also becoming more critical than ever. Do you want your pages and posts optimized? They should have optimized images. Not only are we...
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Couple looking at camera for website images

Free Images for Your Website

How to Get the Best Free Images for Your Website. Having access to free images for your website is integral to maintaining your site’s appearance. So, let’s look at ways to access free images for your site. Stock photos can be expensive, and they don’t...
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Young Businesspeople Using Digital Devices With Fa 2021 08 29 10 47 25 Utc

Boost Your SEO with Facebook Engagement

What Can Facebook do to Boost Your SEO? There are many ways to improve your website’s search engine optimization (SEO). One of them is to utilize Facebook engagement. There are many ways to improve your website’s search engine optimization (SEO). One of them is to...
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Yellow Wooden Folding Rule 2021 08 28 12 02 50 Utc

Is Your SEO Plan Working for You?

Do You Need an SEO Plan That Works for You?   How do you know if your SEO marketing plan is working? Often the way clients measure whether their plan is succeeding can leave them feeling confused and frustrated. The reason is they aren’t using...
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Words About Us Written On Paper Note Pad On Office Notepad

5 Reasons to Prioritize Your About Page

Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page.   Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete...
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Twitter Algorithm And Tweets On Social Media 2021 08 30 08 41 33 Utc

Twitter’s Algorithm as We Begin 2022

2022 and Twitter’s algorithm.   Because Twitter’s algorithm is based on the user’s behavior, it may seem difficult to improve your ranking on this platform. But you can! While figuring out the algorithms for the various social media platforms can be frustrating, there is a...
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Missing Piece In Red Color showing through.

5 Things Your Website is Missing

Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1.      What Do You Do? Too often, businesses assume that website visitors know what they...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.

Start the Year Off with a Website Audit

Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit...
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Lsi Keywords. Table with post it notes saying SEO, website, market strategy, content, links and more. Also a laptop and a woman's hands on table.

LSI Keywords and Your Site’s SEO

LSI Keywords and Your Site’s SEO Until recently, Google would rate your website’s SEO based on several factors, but the goal was to stick to one relevant term when it came to keywords. Unfortunately, keyword stuffing crashed that party, and Google began to penalize sites...
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