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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
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10 Website Design Mistakes You Should Never Make

Your website is one of the first places your potential customers will go to get to know you better. Is your website giving off a great first impression? Or, is it pushing your customers to your competitors? You have seconds to impress your website visitors....
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How to Make Your Website Content Voice-Search Friendly

Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search....
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Typography: What It Is & Why It’s Important for Your Website

Potential customers that visit your website won’t waste their time on poor design. In fact, it only takes 0.05 seconds for users to form an opinion about whether they’ll stay on your website or go. Even if you get past those milliseconds, 38% of people...
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Blog

The Basic Anatomy of a Blog Post

If your website doesn’t have a blog, you’re missing out. On average, companies with blogs produce 67% more leads per month than those without. Are you ignoring the benefits of blogging due to thinking you’re no good at writing? Do you think blogging takes too...
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Seo Concept

The Absolute Basics of Optimizing Your Website Content

It’s no secret that search engine optimization (SEO) is highly technical. There are on-page and off-page, keyword research, white hat, black hat… The list goes on. So how do you rummage through the jargon? By taking it back to the basics and focusing on your...
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Website Analytics

Not Tracking Your Website Analytics? Here’s Why You’re Missing Out.

If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to...
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Web Development in a Nutshell: 5 Steps From Groundwork to Launch

If there’s one term that is often misunderstood it’s this one: web development. It’s so much more than the fancy images and attention-grabbing colors on each website page. Web development is the detailed planning and building process that determines how your website looks, acts and...
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Man With Laptop And Notebook

Writing Your Own Website Copy? Get It Done With These Tips

You’ve discussed scope and design and now your web development project is underway. Now, your web developer is asking you to provide the website copy for the pages on your website. You have two options: hire a professional copywriter or do it yourself. If you...
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Website Development Layout Concepts

Website Content Optimization: What You’re Doing Wrong

Is your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you? SEO for Website Content: What You’re Doing...
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Digital Marketing Puzzle

The Age of Social Media: Reaching New Heights in Advertising

Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising...
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business meeting

Website Content vs. Design: Which One Matters Most?

What are the most important elements on a website? Chances are, you answered with something that has to do with content or design. And if you’re in the process of creating a website for your business, you might be stuck between the two. After all,...
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Mailchimp website

5 Powerful Web Design Concepts You Should Know

If one thing is certain, it’s this: good business starts with a great first impression. And nowadays, most of your customers are learning about you for the first time online. One of the best ways to leave a lasting impression is through compelling, inspiring and...
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How to Best Prepare for Website Content Success

Have you decided to take your business to the next level by creating the perfect website? No website is complete without copy that connects with your target audience. Have you decided to have professional copy written for your website? Then a small amount of preparation...
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Business Team Working Together

Creative Agency Job Titles: What Do They Mean?

Do you need a new website design for your business? Are you looking for advertising, new content or some search engine optimization to boost your company’s rank? If any of this sounds like you, you’ll probably benefit the most from hiring a creative agency to do the...
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Happy Business Owners

Mastering your Company’s Brand Image

Your company’s brand is at the heart of all of your marketing efforts. Maintaining a consistent brand presence throughout all channels is crucial to your marketing success. But – what is a brand, and how do you master it?
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Bar Graph

5 Ways to Increase Conversions on Your Website

Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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Laptop and phone

10 Common Web Development Terms Explained

Are you in the middle of a website project, surrounded by words you don’t quite get? Web development comes with a staggering amount of jargon and tech speak. And although we understand what has become our second language, others around us may not. Hopefully, this...
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Person shopping for shoes online

How to Write Content for E-Commerce Websites

If you’re a business who sells products, looking to build an online presence, opening an online store might be on your radar. In fact, you might have an e-commerce website already up and running, complete with perfect images and an easy–to–use cart. But, you might...
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Web Development

Our Predictions for Website Design Trends in 2019

One trend that really took off in 2018 was improved mobile friendliness because frankly, it was necessary. A report from BrightEdge in 2017 showed 57 percent of traffic among its clients were coming from smartphones and in other categories and demographics, the numbers were considerably...
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Tablet, Laptop, and Phone

Ramp Up Your Online Marketing in the New Year

If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as...
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