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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
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Using AI Tools Like ChatGPT for Websites and Online Marketing

The Rise of Artificial Intelligence in Website and Social Media Marketing Artificial Intelligence (AI) and ChatGPT have transformed the way we approach website and online marketing. As we move into 2023, we can expect AI to have an even more significant impact on website and...
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The Problem with a One-Page Website

There are countless designs to consider when you are building a website. Most have positive and negative points, but there is one design that we have stopped recommending: The one-page website. Here’s why. A One-Page Website Won’t Allow You To Incorporate a Blog  A blog...
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CX — UX — UI

What Are These Acronyms and Why Are They Important? No worries, our Iceberg penguin experts are here to explain these concepts and how they differ and work together to create a good website! What is CX? Customer Experience, or CX, is defined as the entirety...
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A Well-Planned Site Map

At Iceberg Web Design, we take a content-first approach to web development as part of our proven process. That means we tackle your site’s content before we add graphics, logos, beautiful colors, and design. This starts with a well-planned site map. What Is a Site...
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Logo Designer At Work

Is It Time to Refresh Your Logo?

Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It...
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Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know...
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Why You Should Avoid Jargon In Your Web Content

Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these...
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How to Choose the Best Images for Your Website

Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A...
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Marketing Planning Strategy

5 Marketing Tips To Start 2023

Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for...
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What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding...
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Penguin Profile: Nikolay Patalakha | Iceberg Web Design

At Iceberg Web Design, we have a dedicated team of penguins to help you solve your business challenges with web-based solutions. Our newest Website Developer is Nikolay Patalakha. Today in our Penguin Profile, we will talk to Nikolay to learn more about him and what...
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Female Typing On Laptop Computer With Job Openings 2022 11 14 04 05 33 Utc

Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants,...
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A Look Back at Our 5 Favorite Blog Posts of 2022

Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot...
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Jessie Blog

We Are Web Developers Who Answer the Phone

Meet Jessie. She Answers the Phone! Jessie Gutzwiller, our customer service representative, typically answers the phone. Having a dedicated CSR is an essential part of our business. When our customers call, they need to talk to someone immediately. So we answer the phone. Even if...
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5 Web Design Trends to Consider in 2023

Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features,...
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Putting Fresh Content Into Her Blog. Attractive Young Smiling Woman Using Laptop While Sitting In Restaurant

Fresh Content Improves Your SEO

Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are...
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