Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Iceberg 2021

Thankful for Iceberg Web Design 2021

Thankful At Iceberg Web Design We are Thankful For  Iceberg Web Design, as 2021 is coming to a close, we wanted to take a moment to reflect.  Like any other year, there have been a lot of ups and downs. We like to focus on...
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Book On Table

Why Your Company Needs a Brand Book

Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate...
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Keyword stuffing

Keyword Stuffing—Stop It Ya Turkey!

Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords  ...
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Marketing Team Analyzing Statistics At Meeting

Using Your Marketing Budget

Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data...
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Women Discussing Photos On Social Media 2021 09 04 15 44 24 Utc

Brand Clarity for Social Media Engagement

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard...
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Businessmen Talking While Waiting For Elevator

Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating...
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Women Shouting On Megaphone 2021 08 30 21 07 54 Utc

Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding,...
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Joshpenguin

Penguin Profile: Josh Smith, Developer | Iceberg Web Design

  At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him...
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Piggy Bank With Calculator

More Ways to Save Money on Your Website

More Ways to Save Money on Your Website. At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business....
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Presentation Of Brand Manager

Brand Identity for Small Businesses

If someone says Coca-Cola, what immediately comes to your mind? Probably the same image that comes to everyone else’s mind—A red can with that classic script. With Google, everyone thinks of the colorful Google logo. And with Nike, you undoubtedly think of the iconic Nike...
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Profile View Of Handsome Businessman At The Coffee

Creating Your Ideal Customer Profile

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t...
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Hands Of Two Young Designers Discussing Layouts Of 2rzesyl

Use Categories to Organize Your Website

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu...
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Facebook Automation

Let Facebook Messenger Automation Work for You

Facebook Messenger Automation offers a lot of benefits to business owners who wish to use it. Best of all, it is easy to set up. Check out this quick tutorial!
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Cece Talbot Headshot

Penguin Profile: Cece Talbot | Iceberg Web Design

When you intern with Iceberg Web Design, you work with an entire team of web marketing professionals to learn and grow. We have been spending time getting to know some of our full-time employees pictured above, but today we will get to know our intern,...
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Achieving Success In Web Development Rjds5h6

Robot.txt Files & Robot Meta Tags

Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet,...
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Working On Website Graphics Jf3k8qs

Turn-Key or Custom Website: Which is Right for Your Business?

When customers come to us for a website, they often have an idea of what they want, but they aren’t sure of what kind of investment it will involve, timewise and financially. They also may be unsure of how much of a commitment is applied...
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