Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Job Interview In The Company 2021 08 30 02 12 05 Utc

What Happens in a Content Interview

At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the...
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Millennial Trendy Blogger Woman Check Social Media 2022 03 07 02 21 13 Utc

How to Make Instagram’s Algorithm Work for You

Instagram is a great way to amass an audience and get your message across, but its algorithm is unique.  Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use...
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Athlete Passing Relay Baton 2022 03 07 23 54 18 Utc

Why Deadlines are Crucial to the Success of Your Project

Deadlines Can be a Roadmap to the success of your project For a website project to succeed, the client and the development team need to work together. We need input from the client to create the website that best represents their brand. We also need...
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Iceberg Analytics Report

Is Your Website Ready For the New Google Analytics?

What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was...
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A11y Graphic showing an animated computer with an example of an accessibility screen

Accessibility (a11y) and Your Website

Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will...
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We Love Our Pets!

At Iceberg Web Design, we love our pets. Sometimes, they even come to work with us! We welcome them into our zoom calls and our office. Our pets enrich our personal and professional lives in various ways, so we thought we would share a bit...
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Inscription Website Traffic Note Written On A Whi 2021 09 01 21 35 19 Utc

Use Pinterest to Drive Traffic to Your Website – and Your Business

Can Pinterest Help My Business?  While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm...
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Computer image showing spam and how to stop it

3 Kinds of Spam on your Website & How to Stop It

Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to...
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Orange cat sitting on a vet table. Writing content for animal care providers.

Writing Content for Animal Care Providers

The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get...
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Woman on a carousel. Get off the image carousels

Get Off the Image Carousel

Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business

How LinkedIn Can Benefit Your Business

Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful...
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Ways Your Website Is Driving Customers Away

2 Ways Your Website is Turning Away Customers

Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something...
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Wood blocks showing what needs to be on a websites contact page

Creating the Ultimate Contact Page

Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well.   Your contact page doesn’t need to be super flashy, but...
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Optimizing Images for good SEO

How to Optimize Images for SEO

Are Your Images Helping Your SEO?  Optimize your images for SEO. Not only are we becoming increasingly visual, but image search is also becoming more critical than ever. Do you want your pages and posts optimized? They should have optimized images. Not only are we...
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Couple looking at camera for website images

Free Images for Your Website

How to Get the Best Free Images for Your Website. Having access to free images for your website is integral to maintaining your site’s appearance. So, let’s look at ways to access free images for your site. Stock photos can be expensive, and they don’t...
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Young Businesspeople Using Digital Devices With Fa 2021 08 29 10 47 25 Utc

Boost Your SEO with Facebook Engagement

What Can Facebook do to Boost Your SEO? There are many ways to improve your website’s search engine optimization (SEO). One of them is to utilize Facebook engagement. There are many ways to improve your website’s search engine optimization (SEO). One of them is to...
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