Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Red Credit Card On Keyboard
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E-Commerce Payment Basics: The Difference Between Gateways and Processors 

A Business Owner’s Guide to Payment Gateways and Processors So, you’re ready to take your business online. You’ve seen the commercials that make it look as simple as clicking a button and watching the money roll in. But if you’ve talked to other business owners...
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Website Comparison
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Why One Page Websites Lack SEO Visibility

You Need More Than One Page of Content To Show Up in AI Search Many small businesses have one page websites. They’re short, efficient, and often feature fancy design elements that make your business “look good.”  If you are evaluating your website, or thinking about...
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Website Comparison
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The Cost Breakdown Of A $20K Website Project

What Should $20,000 Get You In Website Design? If you have started shopping for a new website, you have probably felt this already: Pricing is all over the place. One company says they can build your site for $3,000. Another says $8,000. Someone else says...
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Person searching with ChatGPT on their phone
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SEO, GEO, AIO, and WebMCP: What These Buzzwords Actually Mean for Your Business

Generative Engine Optimization and AI Optimization Are All Part of Your SEO Strategy Lately, we have been getting this question from business owners: “Does my website show up in AI tools like ChatGPT?” It is a great question – and one that we should all...
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A penguin looking at a computer screen with a title about Digital Strategy

Is Your Digital Strategy Losing You Leads? A 2026 Wake-Up Call

Why Your Old Digital Strategy Is Costing You Leads (and What to Do About It in 2026) In 2026, your digital strategy is either working for you; or against you. For many small business owners across Minnesota, an outdated online presence could be the silent...
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A photo of a split screen monitor showing one side is a website under construction and the other side showing increased website traffic.
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How To Know When It’s Time to Redesign Your Website

Is Your Website Holding Your Business Back? Signs It’s Time for a Redesign in 2026 In 2026, your website isn’t just your digital storefront — it’s the foundation of your brand, your sales pipeline, and often the first experience a potential customer has with your...
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2018 Website Trend Prediction: Better Photography
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Shoot to Impress: Why Great Website Photography Matters

How High-Quality Photos Can Help Your Website Perform Better When someone visits your website for the first time, you only have a few seconds to make a strong impression. Before they read your content, explore your services, or even decide to call you, their eyes...
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Manicured Hands Typing On Keyboard
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How to Create an HTML Email Signature

Is Your Email Signature Displaying Properly in Your Customer’s Mail App? Have you ever sent an email, confident your professional signature is making a great impression, only to find out it’s not displaying correctly for your recipients? Perhaps it’s showing up as a separate attachment,...
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We Fix DIY Websites (Yes, Even That One You Built Yourself)

Has Your DIY Website Turned Into A Disaster? It started out simple. You needed a website for your business. Wix made it look easy. Squarespace had great templates. Your nephew said he could help. You thought, “How hard can it be?” Fast forward a few...
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People Looking At Computer With Image
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What Are Alt Tags and Do They Still Matter in 2025?

How Alt Text Impacts Your Website in 2025 Using consistent alt tags isn’t just an SEO tactic; they have been a part of website coding for as long as the web has been around. They are an important part of accessibility and they affect your...
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person typing on a keyboard with an AI search prompt over the image
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AI for Local Businesses: Leveraging GEO to Attract Nearby Customers

Your Customers Are Already Looking For You on ChatGPT. If you own a local business, you already know how important it is to show up when someone nearby searches for your services. But today, people aren’t just using Google anymore. They’re asking ChatGPT, Claude, and...
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Penguin At Computer Looking At Analytics
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Using UTM Parameters for Effective Campaign Tracking

In digital marketing, knowing where your traffic comes from is important. Your tracking helps you improve digital marketing campaigns and can help you understand your return on investment (ROI). It also provides a clear view of how your campaigns are performing. It can help you...
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Why Ongoing Website Maintenance is Like Oil Changes for Your Business

Ignore It Too Long, And You’ll Pay For It Later. You know that feeling when your car starts making a weird noise—but you ignore it because you’re too busy? Weeks go by. The noise gets louder. And then, suddenly… the engine light comes on. Turns...
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20 Year Penguins

Iceberg Web Design Celebrates 20 Years in Business

Join Us For an Open House on May 1st! This spring marks an exciting milestone at Iceberg Web Design—we’re celebrating 20 years of building beautiful, functional, and lead-generating websites for businesses across the country! What started as a small business with a big mission has...
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Spring Is a Great Time to Refresh Your Website!

Is your website looking a little stale? Just like your home or office, your website could probably use a little spring cleaning—and we’re not just talking about dusting off old blog posts. If it’s been more than a year since you made updates to your...
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Person At Computer With Money Chart
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SEO Promises That Sound Too Good to Be True? They Probably Are.

How to Spot Unrealistic SEO Promises (and What to Do Instead) If you’re a business owner, chances are you’ve received an unexpected phone call, email, or pitch from an SEO company promising to take your website to the top of Google. “We guarantee you’ll rank...
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