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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Working Remotely Iceberg Zoom Meeting

Working Remotely During COVID-19

What are your favorite things about working remotely? Is it controlling the thermostat? Maybe the best part is access to a fridge full of food? Or do you find it challenging to think of anything good about working from home? As of June 2020, 42%...
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Young Woman Browsing Internet

FAQs About Google My Business

We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your...
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cartoons of men working on webpages

Google Search Indexing

Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search...
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person leaving review on laptop

Responding to Negative Reviews

Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers...
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Accessibility By Design

Website Accessibility by Design

This past month, we’ve been highlighting a few of the web development trends that you’ll see more of in 2020. The trend we are looking at in this article is one that you experience as a website user, rather than see web accessibility. Web accessibility...
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Robot displaying an error message

PHP 7 Website Compatibility

Is your website displaying an error? If you are suddenly seeing errors displayed on your website, it’s likely your website code is conflicting with the most recent version of PHP, PHP 7. In this article, we are going to explain why this is happening, talk...
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Minimal

Minimalism: Web Design Trends for 2020

There are beautiful websites splashed with color and images that catch the eye. These colors, images, and typography work together to convey the message that the site is trying to send. Sometimes, less is more. That’s today’s focus as we look at minimalism in website...
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Typography Trends For 2020 Website Design

Web Design Typography Trends for 2020

Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen).  It is a verbal and visual equation involving...
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Creative Design Trends

Visual Design Trends

This month, we are looking at some of the web design trends for 2020. In this article, we will focus on the visual design aspects of websites. “The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or...
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Super Hero P8eus7m (1)

Everyone Needs A Hero

Heroes are one of the biggest website trends of 2020. They can help you make a powerful first impression. Not a superhero—a website hero! A hero is the first thing a user encounters on the homepage of a website. It usually takes up most of...
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Blonde Twins Using Laptop At Home 3sluw8n

Duplicate Content and SEO

Search engine optimization (SEO) is a complex topic. The rules seem to constantly be changing and it can be hard to keep up. Misinformation abounds, and this includes the issue of duplicate content. What is it? Will Google penalize your site for having it? How...
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Two Colleages Discussing Ideas Using A Tablet P4nkyf6

A Beginner’s Look at SEO

If you do anything on the web, you should understand the basics of search engine optimization, often called SEO. Because there are so many small details that go into good SEO, it may seem overwhelming. Thankfully, you don’t have to master it. You just need...
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Hipster Programming Team Analyzing Code Of Uhlyq9t

How Your Website Code Influences Your Search Ranking

Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and...
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Frustrated Computer User

5 Website Design Practices That Repel Visitors

Are Your Customers Staying On Your Website? The internet has grown in popularity and usage since its conception in 1990. It has transformed the way we buy goods and services, stay informed, interact with each other, and, most of all, how we do business. With...
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Woman Decorating Room In New Home Painting Wall

Who is Your Ideal Customer?

Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is...
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Workspace With Calendar

How to Create Your Content Plan for 2020

Do you struggle to come up with ideas for your weekly blog posts? Although it’s the way you communicate your message and values to your customers, it can be difficult to know what you should write about, and when. Wouldn’t it be great to never...
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