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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Notebook With Goals Written On Paper
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How to Determine the Goals of Your Website

Setting Clear Goals Will Help Improve Your Website Redesign When considering a new website redesign, it’s crucial to determine the goals you want to achieve with your online presence. Your website can serve multiple purposes, and understanding your primary objectives will guide the design and...
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Happy Roofing Contractor
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How to Generate Business Online as a Roofing Contractor

Five Ways to Increase Your Online Visibility In the competitive world of roofing, establishing a strong online presence is crucial to attract new clients and grow your business. With more customers turning to the internet to find roofing services, it’s essential to use effective digital...
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Google Ads

Revamping Your Google Ads Strategy: Essential Tips for Leveraging New Features in 2024

Navigating New Editor Features for Superior Campaign Management In 2024, the Google Ads landscape is more dynamic and feature-rich, thanks to significant updates in the Google Ads Editor version 2.6. These enhancements are not just incremental; they are transformative, offering sophisticated tools for campaign management,...
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Summer Elements

Effective Digital Marketing Strategies for Summer Promotions

Heat Up Your Marketing This Summer! Summer is a prime time for businesses to boost their marketing efforts and engage with their audience. As the warm weather sets in, consumers are more active and ready to spend on seasonal products and experiences. To capitalize on...
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Penguin Comparing Two Websites
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10 Signs That It’s Time To Redesign Your Website

When to Rebuild Your Website: Signs that Your Business Can’t Wait In the digital world, your website is the frontline of your business’s identity, often making the first impression on potential customers. But as technology evolves and customer expectations change, even the best websites can...
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Keyword Stuffing
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Five Myths About SEO in 2024

Are You Investing in SEO Methods That are No Longer Necessary? SEO, or Search Engine Optimization, is a constantly evolving field, and what was true a few years ago may not necessarily hold true today. In the ever-changing landscape of digital marketing, it’s essential to...
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Website Symphony
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Why Your Website Should Cost as Much as Your Highest Paid Employee

Are You Investing What You Should In Your Website? In the grand symphony of your business operations, your website plays the lead violin. It’s not just a digital front door; it’s the maestro conducting your brand’s online presence, sales, and first impressions. Yet, when it...
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An abstract image showing a magnifying glass and digital elements representing SEO tools
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Elevating Your SEO Game: The Crucial Role of Software

Using The Right Tools Can Be Your Key to SEO Success In the dynamic digital landscape, Search Engine Optimization (SEO) has become a cornerstone for businesses aiming to increase their online visibility and drive organic traffic. With the ever-evolving algorithms of search engines and the...
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Local Puzzle Map
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Leveraging Local SEO: Your Secret Weapon for Standing Out in Your Community

Local SEO Efforts Can Help Increase Business In today’s digital age, being the big fish in your local pond can mean more than just a catchy tagline on your storefront. It’s about being the first name that pops up when locals hit the search on...
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Home Office Desk With Computer

The Imperative of Investing Heavily in a Stellar Website: A Strategic Business Decision

Are You Adequately Investing In Your Customer’s First Impression? In today’s digital-first world, a company’s website is often the first point of interaction with potential customers. With the internet serving as the global marketplace, the importance of investing in a great website cannot be overstated....
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Abstract Image Of Growth Chart 1

Why the Best Time to Market Your Business is When You’re Already Busy

Business Booming Today? Time To Ramp Up Your Marketing Now! In the ever-evolving world of business, riding the waves of work cycles – from bustling peaks to the quiet valleys – is part and parcel of the entrepreneurial journey. A common misconception among business owners...
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Man Using Laptop With Credit Card

How Customer Testimonials Build Brand Trust

Customer Testimonials and Case Studies Are Your Secret Weapon for Scaling Your Business Building online trust is the cornerstone of a successful business. While your business might run solely on a face-to-face customer experience and transaction, the data shows that most of your potential customers...
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Graph Time Cost

Why Cutting Corners on Website Maintenance Can Cost You More Than You Think

Considering Switching to a Low-Cost Website Provider? You May Want to Think Again. In the current economic climate, with the cost of living reaching new heights, businesses everywhere are feeling the pinch. At Iceberg Web Design, we’ve observed firsthand the rising expenses required to maintain...
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Woman Holding Credit Card And Using Computer
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How Great Web Design Grows Your Business

Are You Missing Out On Potential Business Growth? One of the most effective ways that business owners scale revenue is through exceptional customer service.  While there’s no doubt you and your employees go above and beyond to deliver great service to the customers who walk...
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Woman Taking Notes By Laptop
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How to Audit Your Own Website 

Does Your Website Need a Check-Up? 94% of people make their first impression of a business based on the quality and design of its website.  Is your website making a fantastic, profit-scaling first impression?  The good news is that you don’t need to have the...
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Secure Websites

Beginner’s Guide to a High WordPress Health Score

How To Score 100% on Your WordPress Health Score If you’re a business owner with a website, chances are you have a WordPress site. Most business owners do. In fact, over 43% of all websites are hosted by WordPress.  WordPress gained its popularity due in...
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