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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
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Using Clickable Links in Your Blog Posts

One of the biggest differences between reading something in print and reading something online is the presence of clickable links, often found within the text. Let’s explore some of the many benefits to including clickable links in your blog posts, as well as a few...
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Business Owner Choosing Brand Colors

How To Choose the Right Brand Colors for Your Website

“Color is a power which directly influences the soul.” – Wassily Kandinsky Although Kandinsky may have been speaking about fine art, his wise words are true for those of us creating a branding masterpiece for our business. One of the most important elements of your...
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Which Social Media Platform is Right for Your Business?

No matter how great the product or service a business offers is, there is no chance of it selling if no one knows about it. This inescapable reality is the driving force behind all marketing methods as businesses push and compete to be seen by...
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Typing On The Computer

How to Write a Compelling About Page (Hint: It Isn’t a Bio)

Let’s start this out with a bold claim: your resume isn’t what potential customers want from your About page. Sure, your work history and experience matter to what you do in your business. But they’re not always the deciding factor for whether your potential customers...
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Keywords Scrabble Letters

A Quick Guide To Understanding Keywords

There has never been a time throughout human history that we’ve had the amount of information at our fingertips like we do today. With the creation of the internet and technology like smartphones, such access has not only made significant changes to our world and...
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Nothing to Write About? Here’s How to Create New Website Content Anyway.

Imagine sitting down at your desk after blocking time out of your schedule to create content, only to stare at a blinking cursor. Maybe you don’t have to imagine it at all. Hey, we get it. Writing can prove a frustrating experience, especially when you...
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10 Website Design Mistakes You Should Never Make

Your website is one of the first places your potential customers will go to get to know you better. Is your website giving off a great first impression? Or, is it pushing your customers to your competitors? You have seconds to impress your website visitors....
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How to Make Your Website Content Voice-Search Friendly

Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search....
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Typography: What It Is & Why It’s Important for Your Website

Potential customers that visit your website won’t waste their time on poor design. In fact, it only takes 0.05 seconds for users to form an opinion about whether they’ll stay on your website or go. Even if you get past those milliseconds, 38% of people...
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Blog

The Basic Anatomy of a Blog Post

If your website doesn’t have a blog, you’re missing out. On average, companies with blogs produce 67% more leads per month than those without. Are you ignoring the benefits of blogging due to thinking you’re no good at writing? Do you think blogging takes too...
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Seo Concept

The Absolute Basics of Optimizing Your Website Content

It’s no secret that search engine optimization (SEO) is highly technical. There are on-page and off-page, keyword research, white hat, black hat… The list goes on. So how do you rummage through the jargon? By taking it back to the basics and focusing on your...
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Website Analytics

Not Tracking Your Website Analytics? Here’s Why You’re Missing Out.

If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to...
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Web Development in a Nutshell: 5 Steps From Groundwork to Launch

If there’s one term that is often misunderstood it’s this one: web development. It’s so much more than the fancy images and attention-grabbing colors on each website page. Web development is the detailed planning and building process that determines how your website looks, acts and...
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Writing Your Own Website Copy? Get It Done With These Tips

You’ve discussed scope and design and now your web development project is underway. Now, your web developer is asking you to provide the website copy for the pages on your website. You have two options: hire a professional copywriter or do it yourself. If you...
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Website Content Optimization: What You’re Doing Wrong

Is your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you? SEO for Website Content: What You’re Doing...
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Digital Marketing Puzzle

The Age of Social Media: Reaching New Heights in Advertising

Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising...
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