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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Website On Laptop
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Excited About Your New Logo? Here’s What You Need to Know About Updating Your Website

A New Logo is More Than Just an Image As a business owner, getting a new logo can be really exciting! It is more than just a design update—it’s a fresh start, a bold statement, and a way to express your brand’s evolution. You’re proud...
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Confused Man Looking At Computer Screen
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Do I Really Need an E-commerce Website, Membership Website, or Learndash? Here’s How to Decide

Navigating the Essentials: What Your Website Really Needs When it comes to building a website, it’s easy to get caught up in all the possibilities. From e-commerce functionalities to membership portals and learning management systems like Learndash, the options are endless. But do you really...
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Writing Content On Notebook By Laptop
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How Content Marketing Can Establish Your Business as an Industry Leader

The Benefits of Content Marketing for Your Brand In today’s digital landscape, content marketing has become a crucial component of any successful marketing strategy. It’s not just about creating content; it’s about creating valuable, relevant, and consistent content to attract and engage a clearly defined...
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Top 10 Website Security Tips: How to Keep Yourself Safe Online

Essential Website Security Practices Everyone Should Follow In an increasingly digital world, online security is more critical than ever. Protecting your personal and financial information from cyber threats is essential to maintaining your privacy and security. Here are the top 10 website security tips to...
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Marketing In Modern Office

Why Growing Your Marketing Efforts During an Economic Downturn is Crucial for Your Business

Increasing Marketing During a Downturn Leads To Future Success Economic downturns are challenging times for any business. The instinctive reaction might be to tighten the purse strings, and marketing budgets often become the first casualty. However, scaling back on marketing during tough economic times can...
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Website Verb Word Cloud

What’s Your Website’s “Verb”?

Do Your Customers Know What To Do On Your Website? When someone visits your website, what’s the one thing you want them to do? This crucial action—your website’s “verb”—is the key to guiding visitors and achieving your business goals. Why Do You Need a Verb?...
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Notebook With Goals Written On Paper
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How to Determine the Goals of Your Website

Setting Clear Goals Will Help Improve Your Website Redesign When considering a new website redesign, it’s crucial to determine the goals you want to achieve with your online presence. Your website can serve multiple purposes, and understanding your primary objectives will guide the design and...
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Happy Roofing Contractor
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How to Generate Business Online as a Roofing Contractor

Five Ways to Increase Your Online Visibility In the competitive world of roofing, establishing a strong online presence is crucial to attract new clients and grow your business. With more customers turning to the internet to find roofing services, it’s essential to use effective digital...
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Google Ads

Revamping Your Google Ads Strategy: Essential Tips for Leveraging New Features in 2024

Navigating New Editor Features for Superior Campaign Management In 2024, the Google Ads landscape is more dynamic and feature-rich, thanks to significant updates in the Google Ads Editor version 2.6. These enhancements are not just incremental; they are transformative, offering sophisticated tools for campaign management,...
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Summer Elements

Effective Digital Marketing Strategies for Summer Promotions

Heat Up Your Marketing This Summer! Summer is a prime time for businesses to boost their marketing efforts and engage with their audience. As the warm weather sets in, consumers are more active and ready to spend on seasonal products and experiences. To capitalize on...
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Penguin Comparing Two Websites
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10 Signs That It’s Time To Redesign Your Website

When to Rebuild Your Website: Signs that Your Business Can’t Wait In the digital world, your website is the frontline of your business’s identity, often making the first impression on potential customers. But as technology evolves and customer expectations change, even the best websites can...
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Keyword Stuffing
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Five Myths About SEO in 2024

Are You Investing in SEO Methods That are No Longer Necessary? SEO, or Search Engine Optimization, is a constantly evolving field, and what was true a few years ago may not necessarily hold true today. In the ever-changing landscape of digital marketing, it’s essential to...
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Website Symphony
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Why Your Website Should Cost as Much as Your Highest Paid Employee

Are You Investing What You Should In Your Website? In the grand symphony of your business operations, your website plays the lead violin. It’s not just a digital front door; it’s the maestro conducting your brand’s online presence, sales, and first impressions. Yet, when it...
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Elevating Your SEO Game: The Crucial Role of Software

Using The Right Tools Can Be Your Key to SEO Success In the dynamic digital landscape, Search Engine Optimization (SEO) has become a cornerstone for businesses aiming to increase their online visibility and drive organic traffic. With the ever-evolving algorithms of search engines and the...
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Local Puzzle Map
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Leveraging Local SEO: Your Secret Weapon for Standing Out in Your Community

Local SEO Efforts Can Help Increase Business In today’s digital age, being the big fish in your local pond can mean more than just a catchy tagline on your storefront. It’s about being the first name that pops up when locals hit the search on...
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Home Office Desk With Computer

The Imperative of Investing Heavily in a Stellar Website: A Strategic Business Decision

Are You Adequately Investing In Your Customer’s First Impression? In today’s digital-first world, a company’s website is often the first point of interaction with potential customers. With the internet serving as the global marketplace, the importance of investing in a great website cannot be overstated....
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