Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
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Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding,...
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Joshpenguin

Penguin Profile: Josh Smith, Developer | Iceberg Web Design

  At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him...
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More Ways to Save Money on Your Website

More Ways to Save Money on Your Website. At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business....
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Presentation Of Brand Manager

Brand Identity for Small Businesses

If someone says Coca-Cola, what immediately comes to your mind? Probably the same image that comes to everyone else’s mind—A red can with that classic script. With Google, everyone thinks of the colorful Google logo. And with Nike, you undoubtedly think of the iconic Nike...
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Creating Your Ideal Customer Profile

Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t...
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Use Categories to Organize Your Website

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu...
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Facebook Automation

Let Facebook Messenger Automation Work for You

Facebook Messenger Automation offers a lot of benefits to business owners who wish to use it. Best of all, it is easy to set up. Check out this quick tutorial!
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Cece Talbot Headshot

Penguin Profile: Cece Talbot | Iceberg Web Design

When you intern with Iceberg Web Design, you work with an entire team of web marketing professionals to learn and grow. We have been spending time getting to know some of our full-time employees pictured above, but today we will get to know our intern,...
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Robot.txt Files & Robot Meta Tags

Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet,...
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Turn-Key or Custom Website: Which is Right for Your Business?

When customers come to us for a website, they often have an idea of what they want, but they aren’t sure of what kind of investment it will involve, timewise and financially. They also may be unsure of how much of a commitment is applied...
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Are Your URLs Hurting Your SEO?

URLs create your website’s taxonomy. Taxonomy is the practice of classifying things or concepts. Remember back in High School Biology when you learned about taxonomy? You had to classify various living organisms into domain, kingdom, phylum, class, order, family, genus, and species. Don’t worry! Website...
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Writing Meta Descriptions for Better SEO

A meta description is a type of meta tag. Like all meta tags, it is a piece of HTML code. Search engines read this code to know what to expect on your web page and how they should list your page in the SERP. While...
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The Benefits of a Multilingual Website

The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach...
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Mariann Penguin

Penguin Profile:Mariann Martin | Iceberg Web Design

When you work with Iceberg Web Design, you work with an entire team of web marketing professionals. But just who are these people who are hard at work helping you connect with your customers? For the next couple of months, we will be profiling our...
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Writing Title Tags for Better SEO

The most important thing you can do on-page for your SEO is to have great content that is likable and linkable. But don’t stop there. The next thing you must do is to give that content an optimized title tag. Writing Title Tags for Better...
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On-Page SEO: Why Good Content is King

The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will...
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