Scherer Bros. Case Study | Iceberg Web Design

Scherer Bros. Projects

Custom Development, Content Writing, Search Engine Optimization, Photo Galleries, Advanced Product Search and Filtering

Scherer Bros. supplies the largest selection of building products in the Twin Cities, Minnesota. They have been in business for more than 90 years, and have gained trust with contractors throughout the country.

Scherer Brothers

Services Provided:

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Modern Web Design

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Custom Serach & Filter

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Photo Galleries

The Challenge

Modernizing Website and Improving Product Search

When Scherer Bros. first spoke to Iceberg about their website, the biggest problem with their old site was the lack of structure it had. Without clear organization, site users would have to sift through an alphabetized list of pages on topics ranging from Education to Millwork to Conditions of Sale. We’ve included a screenshot of the original website here.

Schererbros Old Website
The Solution

Website Organization, Product Search

The new has a structured navigation system, with a well-organized menu at the top of the site. Within that menu, when you click on the Products and Services option, a menu opens on the left of the page with the materials Sherer Bros. sells, listed in an organized way.

Iceberg developers utilized the full width of the page to showcase the beautiful photography of featured Scherer Bros. projects. It also features a collage of pictures from the past as a nod to Scherer’s long, rich history.

Moulding Profile Search

One of our goals with custom websites is to provide tools that can make the customer’s website more useful for our customer and their customers. One of the coolest features we created for the new Sherer Bros. site is a moulding profile search. This enables site users to search for both custom and stock millwork by profile or by product code. Users can also filter based on category as well as width and height.



Moulding Profile Search
Scherer Window Consultants Website Screenshot

Scherer Bros. Window and Door Consultants

Before Iceberg completed the Scherer Bros. Lumber website, their sister company, Scherer Window and Door Consultants, contacted us about working on a site for them. Their new site highlighted the products and services they provide and pages for financing, and their consulting team. And, they have a link on the menu of Scherer Bros. Lumber’s site.

We created a full site dedicated to Window and Door Consulting that was different enough from Scherer Lumber to stand alone but still coordinated with its lumber counterpart.

Scherer Bros. Custom Closets and Storage Solutions

Our next project with Scherer Bros. was to create a site for their daughter company, Scherer Bros. Custom Closets and Storage Solutions. Before this, they didn’t have their own site. Instead, they had a page on the old Scherer Bros. Lumber site. This project not only gave them a beautiful website, but we also gave them a fantastic gallery.

Scherer Closets


These projects were all grouped close together, and our team really enjoyed the challenge of making stand-alone sites that are unique to each company, but still fit together as a family with cohesive branding. At Iceberg, our goal is to help you with your business needs so your company can grow. We can do this through web development or any of our digital marketing services. Find out what we can do for you today!

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