Sarah Wangari is a Google Ads Specialist who works with Iceberg customers to build and improve lead generation campaigns. With more than five years of experience, she focuses on helping businesses get better results from their ad spend through thoughtful strategy and ongoing optimization.
She’s known for her analytical approach, attention to detail, and ability to turn campaign data into clear next steps that drive performance.
Sarah loves getting out to explore new places, whether that’s hiking through unique landscapes or traveling along the coast near her home. This photo was taken at Hells Kitchen in Marafa, Kenya, one of her favorite places to visit. She has also spent time traveling in Zanzibar to meet a 200 year old Tortoises on Changuu (Prison) Island!
At work, that same curiosity shows up in how she approaches campaigns. Sarah enjoys digging into performance data, testing new ideas, and working closely with the team, especially collaborating with Mary, to find ways to improve results. She’s always looking for what’s working, what’s not, and how to make campaigns perform better.
Sarah has more than five years of experience managing Google Ads campaigns, with a strong focus on lead generation for home service industries. She works across campaign strategy, keyword targeting, conversion tracking, reporting, budget pacing, and ongoing testing to help generate better leads and make ad spend work harder.
With a solid foundation in marketing and analytics, Sarah combines analytical thinking with marketing strategy to build and optimize effective campaigns. She is skilled in campaign setup, performance monitoring, and media buying, and is motivated by driving measurable results and improving efficiency over time.
At Iceberg, Sarah works closely with the digital marketing team to refine tracking, reporting, and overall campaign performance. Her goal is to give customers clearer insights and help them make smarter decisions about their marketing.
Sarah holds a Bachelor of Science in Financial Engineering from Jomo Kenyatta University of Agriculture and Technology. Her background shapes her approach to work today, thoughtful, analytical, and focused on turning data into action.
She lives in the home she grew up in, in a small town just minutes from the Indian Ocean. She is a mother of two, with a 15-year age gap between them, which keeps life interesting. Outside of work, she enjoys reading, practicing yoga, traveling, and spending time with her four dogs and two cats.
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