Website photos are not social media photos. A single image may appear as a full-width banner on a desktop monitor, a square thumbnail in a gallery, and a narrow crop on a phone. The wrong photos can make a website look sloppy. Whether your potential customer is looking at your website for the first time from a computer or a smart phone, you want to make sure that your photography helps make a great first impression.
Often times, photos are updated the least, and become the most outdated part of a website. Content gets updated and services get added, but the photography stays exactly where it was on launch day. We make sure the business people see online reflects the business you are actually running today.
Modern phones take excellent website photos once you know what to aim for. We send you our Photo Kit along with a shot list built around your website, so you know which photos to take and how to take them. You shoot on your own schedule, which means you can catch the moments we would never be there for, like a busy Saturday or a job at the halfway point. Send us the files when you are finished. Our team reviews everything, tells you if anything is worth a second attempt, and takes it from there.
Our team comes to you and handles the whole session. Before we arrive, we look at how your website is built and which images do the most work, then build a shot list specific to your business. On site we photograph your people, your building, your equipment, and your work in progress, and we handle the direction so nobody has to guess how to stand or where to look. Outdoor photography in Minnesota is seasonal, so we plan exterior shots around the weather and the time of day that suits your location.
Whether you decide to take your own photos using our Photo Kit as a guide, or have a Penguin from Iceberg visit your business, our team here at Iceberg can handle getting the photos up on your website for you!
With either option, our team will edit, crop, and size each image for placement on the web. We’ll update your home page and most important pages with new pictures. This could be new team headshots, updated before and after photos, or photos of new products and services.
To make sure your photos are readable by search engines and AI tools like ChatGPT, we’ll also write descriptive alt text for each photo we add.
You do not need professional equipment to take a photo that works well on a website. Whether our team takes it or you do, following a few basic guidelines will give us a much better image to work with.
We have put together a photo kit for our customers, that covers all of this in more details. When you work with Iceberg on a full website build, we’ll give you more pointers for taking great website photography. We’ll also put together a shot list for you, so our team is prepared with photos to accompany your content. And we’ll guide you through uploading photos to a Google Drive so we can get them on your website.
Photography is not a finishing touch. It affects how long visitors stay on a page, whether they trust what they are reading, and whether they believe your business is still active and doing the work you say you do. Authentic photos of real people and real projects consistently outperform stock imagery, because visitors can tell the difference even when they are not consciously looking for it.
Images also carry weight beyond the visual. Properly named and described photos give search engines and AI systems more context about your business, your location, and your services. Compressed, correctly sized images keep your pages loading quickly, which matters to both your visitors and your rankings. Descriptive alt text makes your website more accessible to people using screen readers.
Because we design, build, and host websites, we know exactly where every photo is going and what it needs to do once it gets there. That is a different starting point than hiring a photographer and hoping the files fit.
Our customers work with us because we are responsive, and stay with us because they see results from their websites and digital marketing efforts. Most customers remain with Iceberg for years, and often decades.
Whether you would like our team on site with a camera, or you would rather take the photos yourself with a little direction, we can help you get current, professional images onto your website.
Contact us to talk through what your website needs and which approach makes the most sense for your business.
Call 763-350-8762 to learn more about our on-site photography options!
