Shane Bader

VP of Sales & Marketing

Shane's Penguin Avatar DJing

Shane Bader has been part of the Iceberg Web Design team since 2016 and serves as Vice President of Sales & Marketing. With more than 15 years of experience in lead generation, digital marketing, and business development, he helps businesses turn their websites into tools that do more than just look nice.

Shane works closely with business owners to understand what makes their company different, where the biggest opportunities are, and how to turn good ideas into real results.

Shane Giving A High Five To A Bear
Share a quote or some business advice!

Strategy is important. So is actually getting things done.

Building relationships is one of Shane’s biggest strengths. He has a natural ability to connect with people, which shows up in how he works with customers every day. Whether he’s helping a business owner think through strategy, offering practical advice, or walking someone through setting up their Google Business Profile, Shane enjoys being a resource clients can rely on.

Shane also loves getting outside whenever he can. He’s an avid fisherman and travels often, usually making time each year for a trip to Costa Rica or another warm destination. This photo was taken during a family trip to Gatlinburg, Tennessee, where he had a close encounter with a bear, just one more story to add to the list.

Quick Facts About Shane

  • 📅 Started at Iceberg: 2016
  • 💼 Experience: 15+ years in sales, strategy, lead generation, and helping businesses grow
  • 🎓 Education: University of Iowa
  • 📍 Location: Fridley, Minnesota
  • 💿 Favorite Hobby: Music and mixing records
  • 🎣 More Hobbies: Fishing, hiking, and family time
  • 💬 Fun Fact: Can talk websites, marketing, and fishing with equal enthusiasm

Background and Industry Experience

Shane Bader has been part of the Iceberg Web Design team since 2016 and serves as Vice President of Sales & Marketing. He brings more than 15 years of experience in lead generation, digital marketing, and business development, helping businesses turn their websites into tools that do more than just look nice.

At Iceberg, Shane works closely with business owners to figure out what makes their company different, where the biggest opportunities are, and how to turn good ideas into real results. He’s known for asking thoughtful questions, building strong relationships, and helping clients connect the dots between their business goals and smart digital strategy. Whether the conversation is about lead generation, hiring, website improvements, or long-term growth, Shane enjoys helping clients find practical solutions that actually move the needle.

Education and Life Outside the Office

Shane graduated from the University of Iowa with a Bachelor of Arts in American Studies and Communication Studies. Originally born in San Francisco and raised in Cedar Rapids, Iowa, he now lives in Minnesota with his wife, Britta, their daughter Adilyn, and their dog, Lenny. Outside of work, you’ll usually find him fishing, hiking, mixing music, or hanging out with his family, ideally somewhere with good scenery, good weather, and a fish willing to cooperate.