Matt and Heather McGill, the founding owners of Accredited Electric, have more than twenty years of experience in the construction industry. After Matt passed the Master Electrician exam and Heather brought her expertise in accounting and customer service, they launched Accredited Electric in 2009. Their reputation for quality work and exceptional customer service contributed to the company’s rapid growth, but they knew that it was a competitive market and they needed help standing apart online.
Accredited Electric had established a solid reputation as a trustworthy and affordable electrician in Ramsey, Minnesota, and throughout the Twin Cities. Their commitment to quality work and honest pricing resonated with customers, leading to a thriving business built on word of mouth. However, in today’s competitive landscape, relying solely on referrals is no longer sufficient to sustain growth or expand their reach.
To effectively leverage their strong reputation, Accredited Electric identified the necessity for a sustainable and cost-effective digital marketing strategy that transcends merely satisfied customers sharing their experiences through word of mouth.
Iceberg Web Design crafted an SEO and content strategy for Accredited Electric that positions them as an expert within the Twin Cities electrical community and significantly boosts their online visibility. This strategy has established Accredited Electric as a trusted authority by focusing on relevant topics, sharing valuable insights, and addressing common concerns within the industry. Quality content paired with reputation management and local SEO has led to a remarkable increase in website traffic and an expanded reach across Minnesota.
This approach focuses on promoting their electrical services in the Twin Cities, using local SEO, and managing their reputation with 5-star reviews. This strategy appeals to local audiences, increases engagement, and builds trust within the community.
As Accredited Electric continues to share knowledge through their blog, paired with content updates, they are not only promoting their services but also enriching the local electrical discourse and solidifying their reputation in a competitive market.
Investing in great content is essential—it’s not just about keywords and backlinks but creating valuable resources that resonate with your audience. This approach takes time to develop, cultivate trust with your audience, and improve your search engine rankings. While you may not see instant gratification from your efforts today, the long-term benefits will be well worth the wait. So, don’t wait to get started with Iceberg today!
