Since 1965, Adhesive Label has manufactured and distributed custom retail labels and merchandising labels for the packaging needs of Grocery, Medical, Media, Warehouse, Industrial, and Office & School Dealers. We launched our second website redesign for them in the summer of 2025. The updated website has greater flexibility as their products change and evolve, along with an enhanced search feature so customers can easily find the products they are looking for.
As an adhesive label manufacturer, our client’s product catalog was constantly evolving—but their website wasn’t built to follow suit. A rigid category structure made it difficult to accommodate new and changing product lines, while limited search functionality left customers struggling to find what they needed. On top of that, importing inventory updates was so cumbersome that the site routinely displayed discontinued products while missing new ones, leaving customers with an inaccurate picture of what was actually available.
We rebuilt the site with a more flexible structure that adapts as the client’s product categories grow and change, paired with robust keyword and product-number search to help customers find exactly what they’re looking for.
On product pages, we redesigned how attributes like unit type, quantity, size, and color are displayed—giving customers a clearer picture of exactly what they’re ordering. We also streamlined the inventory import process, making it easy for the client to keep the site accurately synced with their real-time stock.
The Results
In the six months following launch, the new site delivered measurable improvements in sales when compared to the same period the previous year:
Notably, we achieved these results without changing a single word of content, proof that the right structure, search, and product presentation can drive real business growth.
Your dream is our passion! Give us a call at 763-350-8762 or contact us online. Let’s work together to create a website you will truly love to share.
