Concrete Coatings of Minnesota

Concrete Coatings is a family owned concrete coating business in Minneapolis, Minnesota, specializing in polyaspartic, polyurea, and epoxy coatings for concrete. They coat residential and commercial projects, both indoors and outdoors. They needed a lead-generating website and ongoing SEO efforts to boost their rankings.

Services Provided

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Website Design

Custom website designed to convert prospective leads.

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Website Development

Website development focusing on speed and reliability.

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Search Engine Optimization

Local SEO focused on keyword rich content and reputation management.

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Ad Management

Google Ads management targeted for audience and location.

The Challenge

Building & Maintaining a Brand

Concrete Coatings was looking for a new website and sought a full-service digital marketing partner capable of managing blog writing, reputation management, and ad management. They aimed to grow their business and rank for keywords crucial to their success. The organization faced the challenge of improving its search engine rankings across the entire metropolitan area while growing the services that they want to provide more of. This approach also aimed to attract better-qualified leads.

Building and maintaining a website that consistently generates leads is no small feat, even during Minnesota’s challenging winter months. The harsh winters can cause significant dips in customer engagement and lead form submissions for businesses like Concrete Coatings. However, with the right strategies and support, you can turn this seasonal challenge into an opportunity.

The Solution

Monthly SEO Content, Reputation Management, & Targeted Ads

Iceberg Web Design has successfully crafted a comprehensive digital marketing plan for Concrete Coatings of Minnesota that emphasizes visibility, tangible growth, and lead generation. By integrating Google Ads with location-based SEO, they have positioned Concrete Coatings to dominate local search results and the first result in the map area on Google, ensuring that their services are front and center for potential customers in their area.

The focus on reputation management further enhances this strategy. Maintaining a stellar online presence is crucial in today’s competitive market and is almost as effective as word-of-mouth recommendations. Coupled with a robust content strategy centered around their preferred services, Iceberg Web Design ensures that Concrete Coatings not only attracts traffic but also engages and converts visitors into loyal customers.

With fresh monthly content tailored to resonate with their target audience, the results speak for themselves. This multifaceted approach drives leads, builds authority and trust within the community, and attracts new customers to their services.

The Results

Becoming an Industry Leader

  • #1 for on-page organic results in the Twin Cities
  • Top of Map Pack results in the Twin Cities
  • 70% of site users arrive via organic search
  • 50% increase in reviews
  • 98% increase in traffic year over year
  • Hired more workers to cover more business
  • Turned off ads seasonally because enough organic traffic was converting enough leads
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