Concrete Coatings is a family owned concrete coating business in Minneapolis, Minnesota, specializing in polyaspartic, polyurea, and epoxy coatings for concrete. They coat residential and commercial projects, both indoors and outdoors. They needed a lead-generating website and ongoing SEO efforts to boost their rankings.
Concrete Coatings was looking for a new website and sought a full-service digital marketing partner capable of managing blog writing, reputation management, and ad management. They aimed to grow their business and rank for keywords crucial to their success. The organization faced the challenge of improving its search engine rankings across the entire metropolitan area while growing the services that they want to provide more of. This approach also aimed to attract better-qualified leads.
Building and maintaining a website that consistently generates leads is no small feat, even during Minnesota’s challenging winter months. The harsh winters can cause significant dips in customer engagement and lead form submissions for businesses like Concrete Coatings. However, with the right strategies and support, you can turn this seasonal challenge into an opportunity.
Iceberg Web Design has successfully crafted a comprehensive digital marketing plan for Concrete Coatings of Minnesota that emphasizes visibility, tangible growth, and lead generation. By integrating Google Ads with location-based SEO, they have positioned Concrete Coatings to dominate local search results and the first result in the map area on Google, ensuring that their services are front and center for potential customers in their area.
The focus on reputation management further enhances this strategy. Maintaining a stellar online presence is crucial in today’s competitive market and is almost as effective as word-of-mouth recommendations. Coupled with a robust content strategy centered around their preferred services, Iceberg Web Design ensures that Concrete Coatings not only attracts traffic but also engages and converts visitors into loyal customers.
With fresh monthly content tailored to resonate with their target audience, the results speak for themselves. This multifaceted approach drives leads, builds authority and trust within the community, and attracts new customers to their services.
Partnering with a full-service digital marketing provider is essential for managing critical aspects such as blog writing, reputation management, and Google Ads. Quality blog content can position your business as an authority in the industry while also improving search engine rankings. Reputation management ensures that positive customer experiences are highlighted, building trust among prospective clients. Lastly, targeted Google Ads campaigns can effectively reach your ideal audience, driving traffic to your newly designed site.
