Dave’ Floor Sanding has been a leader in flooring for over 40 years. They service much of the Twin Cities, Minnesota metro area. They are well known in the community, and generate quite a bit of business through customer referrals and various marketing efforts.
Dave’s Flooring and Sanding already had a website presence, but the design was outdated and it was difficult to keep updated. They were also paying a lot of money on a Search Engine Optimization campaign that was not bringing them results.
Iceberg started with our content writing process, to create new content, written both to engage and encourage website visitors to contact Dave’s Floor Sanding, and also for search engines to recognize and improve their rankings. Iceberg was able to modernize the website design, showing off some of the great work they do in their portfolio. The updated website allows them to capture more online leads.
Iceberg also implemented a simple shopping cart system, so they could sell their own floor cleaning solution online. We keep the website updated and relevant with fresh content, which has been steadily increasing their search ranks and leads. The end result was a website and marketing campaign that was more effective and less expensive than their previous solution.