Dave's Floor Sanding & Installing - Iceberg Web Design

Dave's Floor Sanding & Installing, Inc.

Dave’ Floor Sanding has been a leader in flooring for over 40 years. They service much of the Twin Cities, Minnesota metro area. They are well known in the community, and generate most of their business through customer referrals and various marketing efforts.

They needed a website that would could convert leads as well as ongoing SEO to boost their search results ranking.

Services Provided

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Website Design

Semi-custom website design with a quick turnaround.

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Website Development

Website development focusing on speed and reliability.

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Content Writing

Website content and ongoing monthly blog-writing.

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Hosting & Maintenance

Ongoing hosting and maintenance.

The Challenge

Modernize Website and Improve Search Ranking

Dave’s Floor Sanding already had a website presence, but the design was outdated and it was difficult to keep updated. They were also paying a lot of money on a Search Engine Optimization campaign that was not bringing them results.

The Solution

Semi-Custom Website Design and Ongoing Content Creation

Daves Blog

Iceberg started with a content interview and professional SEO content, written to engage and encourage website visitors to contact Dave’s Floor Sanding, and also for search engines to recognize key search terms. Iceberg was able to modernize the website design with a turn-key website design, showing off some of the great work they do in their portfolio.  The updated website allows them to capture more online leads.

As part of our ongoing SEO Services with Dave’s Floor Sanding we write monthly blog articles that provide fresh, informative content. The end result of this project was a website and marketing campaign that was more effective and less expensive than their previous solution.

Dave's Floor Sanding & Installing SEO Services

Dave’s Floor Sanding & Installation, Inc. was established in 1978 to provide Minnesotans with a valuable home improvement service–a floor sanding company that cares. Dave started with one truck, a few sanding machines. Today, Dave’s Floor Sanding has 40+ service vans and employs 50+ team members. They specialize in installing a variety of hardwood flooring, as well as sanding and staining existing hardwood flooring. 

Dave’s Floor Sanding’s goal is to be the leading floor sanding company in the Twin Cities.

SEO Services Provided

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Search Engine Optimization

Local SEO strategy focusing on local citations and directory listings.

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Reputation Management

Review collection, monitoring and promotion.

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Ad Management

Google Ads management targeted for audience and location.

The Challenge

Lack of Online Exposure

Dave’s Floor Sanding had explored many different avenues of marketing but lacked the organic search rankings in areas other than Blaine. The challenge they faced was establishing their search engine rankings not only for their hometown, but across the entire Metro area. We also identified a lack of online exposure in other key areas around the metro area where they provided their services, as well. They needed to market the good experiences that satisfied clients had with them over the years.

The Solution

Monthly SEO Content & Targeted Ads

Iceberg’s SEO team proposed a robust digital marketing plan designed to establish rankings in 6 key metro areas outside of Blaine, Minnesota by leveraging their impressive reviews and generating more qualified leads for their business.

Dave’s Floor Sanding’s new marketing plan included fresh monthly content, location-based SEO work, reputation management, and Google Ads.

The Results

More Visibility

  • #1 for on-page organic results in Minnesota.
  • 80% of site users arrive via organic search.
  • 600 views a month on one specific blog post.
  • 50% increase in reviews.
  • 88% increase in traffic this past year.
  • More business generated through their online presence.
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