Dave’ Floor Sanding has been a leader in flooring for over 40 years. They service much of the Twin Cities, Minnesota metro area. They are well known in the community, and generate quite a bit of business through customer referrals and various marketing efforts.
Dave’s Flooring and Sanding already had a website presence, but the design was outdated and it was difficult to keep updated. They were also paying a lot of money on a Search Engine Optimization campaign that was not bringing them results.
Iceberg started with a content interview and professional SEO content, written to engage and encourage website visitors to contact Dave’s Floor Sanding, and also for search engines to recognize key search terms. Iceberg was able to modernize the website design with a turn-key website design, showing off some of the great work they do in their portfolio. The updated website allows them to capture more online leads.
As part of our ongoing SEO Services with Dave’s Floor Sanding we write monthly blog articles that provide fresh, informative content. The end result of this project was a website and marketing campaign that was more effective and less expensive than their previous solution.
Dave’s Floor Sanding & Installation, Inc. was established in 1978 to provide Minnesotans with a home improvement service they lacked–a floor sanding company that cares. Dave started with one truck, a few sanding machines. Today, Dave’s Floor Sanding has 40+ service vans and employs 50+ team members.
Dave’s specializes in hardwood flooring, offering a variety of products, including vinyl planks, engineered hardwood, solid hardwood (either raw or pre-finished), and laminate.
Dave’s Floor Sanding’s goal is to be the leading floor sanding company in the Twin Cities. They explored many different avenues of marketing but lacked the organic search rankings in areas other than Blaine. The challenge they faced was establishing their search engine rankings not only for their hometown of Blaine, Minnesota, but across the entire Metro area.
We identified a lack of online exposure in other key areas around the metro area where they provided their services, as well. So they needed to market the good experiences that those clients had had with them over the years.
Iceberg proposed a robust Digital Marketing plan to establish rankings in 6 key metro areas outside of Blaine, Minnesota. We would market their impressive showcase of reviews across the web and generate more qualified leads for their business.
This consisted of fresh monthly content, location-based SEO work, Google Ads to fill gaps when needed, and reputation management.