Express Printing is a family-owned printing and distribution company in Mahtomedi, Minnesota. Express Printing specializes in labels, ribbons, and printed forms, and an extensive line of other complex or unique printed products. They provide printing solutions for the banking, healthcare, manufacturing, and industrial markets but have the expertise to tackle various business label and printing needs. Their website needed to show how their labels are used in the markets they serve.
Express Printing had a site that was difficult to navigate and not very user-friendly. There was not a single photo on the home page to show what they could do as a specialized printing company. Unless you knew exactly what you needed and where to find it, the website was a nightmare to navigate.
To address these issues, we collaborated with Express Printing and determined that reorganizing their site based on the markets they serve would be the most effective approach. Instead of solely displaying products, we showcased how these products could be utilized across various industries. This strategic move also provided a significant boost to their site’s search engine optimization (SEO) efforts.
The addition of professional photos brought Express Printing’s business to life on their website. By highlighting their markets and capabilities, we effectively demonstrated the wide range of services that Express Printing could offer.