Express Printing is a woman-owned and family-owned printing and distribution company located in Mahtomedi, MN. Serving all of North America, they have over 68 years of combined experience in the label and custom printing industry. Express Printing specializes in labels, ribbons, and printed forms, and an extensive line of other complex or unique printed products. They provide printing solutions for the banking, healthcare, manufacturing, and industrial markets but have the expertise to tackle various business label and printing needs.
Express Printing had a site that was difficult to navigate and not very user-friendly. There was not a single photo on the home page to show what they could do as a specialized printing company. Unless you knew exactly what you needed and where to find it, the website was a nightmare to navigate.
After consulting with Express Printing, we decided the best way to organize their site was by the markets they serve. So rather than just showing products, we showed how those products would be used within various industries. This was a huge boost to their site’s SEO.
Professional photos made their business come alive on the website. Focusing on markets and capabilities showed what Express Printing could do as a company. The difference between their old website and their new one was tremendous.