In early 2022, I&E Renovations proudly established itself as a family-run renovation business. Drawing upon years of nurturing and solidifying long-standing relationships with dependable industry partners, their team comprises a well-rounded group of specialists who are true experts in their respective fields, including bathroom renovations, intricate tiling work, professional drywalling, and comprehensive basement transformations. They were ready to grow their business and needed some marketing help.
I&E Renovations initially focused on smaller-scale projects as a strategic way to build a strong foundation for their business. This approach helped them refine their skills, establish credibility, and develop a solid reputation in the industry. When Iceberg designed their website, it highlighted this commitment to quality and attention to detail, showcasing the early successes with beautiful photography that is crucial in earning potential clients’ trust.
With an experienced and well-rounded team in place, complemented by an impressive portfolio that highlights their craftsmanship and versatility, I&E Renovations was ready to take on more ambitious and larger-scale renovation projects.
They were ready to delve into more complex renovations, such as tiling luxurious bathrooms and fully finishing basements that could serve as functional living areas. They were also ready to stop managing their digital marketing, focusing mainly on smaller projects.
Iceberg’s digital marketing team created targeted ads focusing on bathroom and basement renovation, which was a game-changer for I&E Renovations. By strategically promoting larger-scale projects, I&E can attract qualified leads and position itself as the industry expert on what their customers are looking for.
The great part of targeted advertising lies in its ability to reach specific demographics that are actively seeking renovation services, ensuring that every ad dollar spent is an investment in future business.
It has been a win-win for the business because if smaller projects come through from these ads, they are not dismissed. Happy clients from smaller jobs often advocate for your brand, leading to referrals and further opportunities, as showcased in I & E’s reputation management. With over 40 5-star reviews on Google, they can increase their presence on Google Business and leverage their reputation to close more leads.
A strong online presence with positive reviews reinforces trust and credibility among potential clients searching for bathroom renovation services. By combining focused advertising efforts with diligent reputation management, I&E Renovations significantly enhanced their visibility and appeal within their target market, ultimately driving growth and success in an increasingly competitive landscape.
Promoting the right projects lets you communicate your vision and values to your audience. It demonstrates commitment and passion, which can resonate deeply with potential customers and partners alike. By strategically highlighting and marketing these initiatives, you create a narrative that positions your business as a leader in its field.
