Headquartered in New York, New York, Instinct Dog Behavior & Training has helped thousands of dogs and owners co-exist together, happily and peacefully, in challenging urban environments by providing kind and practical dog behavior and training solutions.
With a passion for dogs in every aspect of their business, Instinct was able to make a positive impact in their community which ultimately helped them climb their way to the top of the search rankings for dog training in Manhattan.
With this came a growing customer base and a need for a larger website that not only accommodated their franchising concept, but could highlight their expertise, knowledge, and love for dogs.
Instinct’s growth is rooted in their unique approach to dog training where no matter what your furry friend is needing, a talented and skilled dog trainer will be assisting you from beginning to end — there are no middle men.
For this, we developed a custom website that presented the same “wow-factor” that their services offer by using full screen image sections and call-to-actions that helped differentiate them from their competition. The new website not only communicated their deep love for dogs to their audience, but it increased brand loyalty and website traffic.
With their first franchise location launching, Instinct came back for a website redesign that could separate their locations, while still letting their clients know their general company information, goals, and mission. With opportunity for more franchises in the future, they also needed the website to allow for more locations to be added in the future with ease.
Wanting to increase accessibility for their clients as well, they wanted to add a map feature so their clients could find a location nearest to them without difficulty.
Working closely with Instinct, we built a custom website that showcased each of their franchise locations with their own menu, team sections, contact forms, etc. This allowed for their seperate locations to have their own, unique sections on the website that highlighted personalized information to that location. With this, we designed the website to be scalable for future franchises as well.
To increase accessibility for their clients, we put our coding skills to work and set up a location finder feature where clients could locate the nearest facility and book an appointment online in a matter of minutes.