Salyer Law is a property tax law and real estate attorney in Illinois. They represent homeowners, municipalities, world banks, mortgage loan servicers, finance companies, title companies, corporations, and oil and mineral interest owners.
Salyer Law takes on tough, complicated cases and needed their website to reflect their powerful image. Their old site didn’t. It also didn’t include useful language about the areas of law in which they specialized. The logo and images were generic stock photos. The site definitely wasn’t optimized for search engines. Because of marketing regulations placed on lawyers, we needed to comply with certain regulations.
We began by designing a new logo for Salyer Law. We chose strong lines and a high contrast color palette to convey strength, experience, and Salyer Law Offices’ uncompromising commitment to negotiating the best outcome for their clients.
We created optimized content for the site with specific keywords, particularly ones that represented the areas of law in which they practiced. The result of these changes was a complete transformation of Salyer Law Offices’ online presence site into one that was an accurate representation of their caliber.