White and Associates is a law firm in Elk River, Minnesota that practices both family law and criminal law. They are a team consisting of three lawyers, a paralegal and a legal assistant. Their firm has a strong team culture founded on the belief that the client deserves legal representation that cares.
They have been a firm for 24 years. They had come to a halt of normal word-of-mouth marketing during the pandemic. They wanted to shift their marketing focus to digital marketing and let potential customers know that they were still available. Even though they practice in several areas of the law, there was a greater demand for family law during the pandemic. Yet they were not focusing on family law in their digital marketing efforts.
They had some competition in the area of Elk River where they practice. They also needed more 5 star reviews to be visible in the market. They also had not been dedicated to responding to reviews or keeping up with their social media presence.
Iceberg proposed an aggressive digital marketing plan to raise website rankings, improve their online reputation, and clean up their social media presence.
This consisted of fresh monthly content, reputation management, and consistent SEO work. We were able to provide a plan that targeted their ideal customer in their location to provide organic search results. It was more important to get a qualified lead than just any lead.