White and Associates Attorneys at Law

White and Associates is a law firm in Elk River, Minnesota that practices both family law and criminal law. They are a team consisting of three lawyers, a paralegal and a legal assistant. Their firm has a strong team culture founded on the belief that the client deserves legal representation that cares. 

Services Provided

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Website Design

Custom website designed to convert leads.

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Website Development

Website development focusing on speed and reliability.

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Search Engine Optimization

Local SEO focused on keyword rich content and reputation management.

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Content Writing

Website content and ongoing monthly blog strategy.

The Challenge

Emphasizing Family Law Services

White and Associates, an established legal firm based in Elk River, Minnesota, has earned considerable recognition for its exceptional Personal Injury and Criminal Defense services.

With a growing firm, White and Associates wanted to elevate its profile in Family Law Services. This field is vital for many individuals and is increasingly crowded with competing firms vying for attention.

Family law encompasses a wide range of sensitive issues such as divorce, child custody, adoption, and domestic disputes. By enhancing its visibility, White and Associates would position itself to attract new clients and reinforce its commitment to supporting families during some of their most trying times.

In a local market where potential clients have numerous options, White and Associates needed to develop targeted local digital marketing strategies that highlight their unique family law qualifications.

The Solution

Local SEO & Optimized Content

Iceberg Web Design provides professional SEO content and blogs tailored specifically for family law services in the Elk River and the surrounding Minnesota area. Our collaboration focuses on enhancing visibility through targeted local SEO strategies that ensure their services are easily found by those who need them most.

We developed professional SEO content designed to engage website visitors and encourage them to contact White and Associates. This content is also optimized for search engines to identify important keywords, helping the firm rank for family law services in their specific area.

White & Associates has greatly benefited from our comprehensive digital marketing services, which include reputation management and a carefully crafted content strategy. This approach has made their website and content more effective and cost-efficient in attracting new clients, solidifying the firm’s status as a trusted legal expert in Elk River and the surrounding Minnesota communities.

Better Visibility & More Clients

  • #1 for on-page organic results in Elk River, Minnesota
  • 80% of site users arrive via organic search
  • Multiple blogs that convert
  • Top 3 of Map Pack for most local searches
  • 88% increase in traffic year over year
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