Does Your Business Have Consistent Branding?

It is important that your brand is represented similarly across all marketing channels. If your business (like most) lacks consistent branding, it’s time to get brand clarity and unified messaging. We can help you do that!
Iwd Brand Book Icon

Your Comprehensive Brand Book.

Every day, we work with companies that need to define their brand and develop an image their customers can trust. Even though consistent branding produces 23% more revenue annually, only one-fourth of businesses have formal branding guidelines that they enforce consistently. Knowing what to include in your brand guidelines and how to communicate your core messaging and brand voice can be challenging. We’re here to help!

Our Branding Process

  • Using a combination of interviews and written questions via email, our branding specialist will do a deep dive into your mission, your purpose, and how you want your customers to perceive you.
  • Our designer will compile a Style Tile with the fonts, colors, and types of visual imagery you want to use in your marketing efforts.
  • We will help you craft your brand’s tone and personality. How will your company use various social media and marketing platforms? For example, the way you use LinkedIn is different from the way you use Twitter.
  • Our Content Specialist will nail down the details surrounding industry jargon and acronyms your company commonly uses. For example, how should abbreviations and compound words be applied in written content?
Iwd Brand Book

Once we have completed our comprehensive branding process, we compile all this information into an attractive digital format with clickable links that you can distribute and use within your company. This is essential so that your employees and partners know how to accurately represent your brand in every email, phone call, and personal interaction they have.

Other Ways to Use Your Brand Book

Your Brand Book can also be modified for use when you want to share your company’s history, values, and vision for the future.  You can even have physical copies of your Brand Book made for:

  • Hiring
  • New Employee Packets
  • Trade Shows
  • Potential Partnerships
  • Marketing Materials
  • Sales Packets

What People Say About Working With Iceberg Web Design

“Iceberg Web Design was wonderful in helping Pathway Preclinical Services to get our Business website up and running. From the Beginning of our project to the end, they helped guide us through every step.”

Jen Christianson

Pathway Preclinical Services
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