Creative Agency Job Titles: What Do They Mean? - Iceberg Web Design

Do you need a new website design for your business? Are you looking for advertising, new content or some search engine optimization to boost your company’s rank? If any of this sounds like you, you’ll probably benefit the most from hiring a creative agency to do the heavy lifting.

Understanding Creative Agency Job Titles & Roles

Creative agencies such as those in advertising or website design and development have many different departments to fulfill customer needs. And in each of these departments are individuals with specific roles and responsibilities that help move projects forward.


The role of management is in the name: to manage. Those in management roles oversee teams of individuals or types of activities within an agency. For example, a project manager will oversee and help manage past, present and future projects. Account executives are typically in charge of managing clients and their satisfaction.

Management roles within a creative agency may include:Management roles within a creative agency may include:

  • Account Executive
  • Project Manager
  • Creative Director
  • Marketing Manager
  • Sales Manager


Those on the creative team spend their day creating materials for the agency, developing materials for clients and so much more. For example, web designers use their skill to create seamless user experiences by carefully designing websites for clients. Other roles include writing for marketing campaigns, designing artwork for company logos and more.

  • Designer
  • Developer
  • Copywriter
  • Graphic Designer
  • Illustrator
  • Producer
  • Editor


Those on the marketing team might have two different main responsibilities: create marketing collateral for clients or marketing for the agency. From writing advertisements to creating website content for clients, the marketing team is involved in helping businesses promote their products or services.

  • Digital Marketer
  • Brand Manager
  • Client Strategist
  • Marketing Coordinator
  • Advertising Specialist
  • Content Marketing Specialist

Sales & Customer Service

Both customer service and the sales team are responsible for linking clients to the business. But, customer service roles focus on customer experience while the sales team focuses on ensuring a customer chooses the right product or service for their needs.

  • Customer Service Specialist
  • Account Coordinator
  • Sales Agent
  • Public Relations Specialist
  • Account Associate
  • Advertising Sales Representative

Not Sure Who to Speak to First?

When you reach out to an agency, it’s often difficult to understand who you should speak to first. You don’t have to decide on your own. Reach out to us today to learn more about our team by sending us a message.

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