Marketing Archives - Iceberg Web Design

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Marketing Planning Strategy

5 Marketing Tips To Start 2023

Owning a business has many moving pieces, and for digital marketing, there’s more to it than just having a website. You cannot depend solely on word of mouth and a storefront indefinitely. You need to market your business to gain more customers and leads for the products you’re selling. Now, that might sound straightforward, but...
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Web Designer Working On Website

What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...
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Happy Friendly Florist Giving Fresh Bouquet To Customer

QR Codes Strategies For Your Trade Show

QR codes are everywhere. Invented in 1994 by the Japanese automotive company Denso Wave, QR codes consist of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera.  A QR code has faster readability and greater storage capacity than standard UPC barcodes,...
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Big Data Domain Web Page Seo Tuneup

Is Your Website Due for an SEO Tuneup?

Have You Considered an SEO Tuneup for Your Website? Your website could use some updates, but where do you begin?  This is one of the most common questions business owners call to ask.  They don’t want to invest in a monthly SEO package, but they know they need to fix some issues to help their...
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Iceberg Analytics Report

Is Your Website Ready for the New Google Analytics?

What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business

How LinkedIn Can Benefit Your Business

Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful Networking Platform As a platform for professionals, LinkedIn is perfect...
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Ways Your Website Is Driving Customers Away

2 Ways Your Website is Turning Away Customers

Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.

Start the Year Off with a Website Audit

Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your...
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Choosing a social media platform. Picture of Heart Shaped Cookie Cutter and Dough.

Choosing a Social Media Platform for Your Business

Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...
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Businessmen Talking While Waiting For Elevator

Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade...
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