Category

Marketing
Website With Clock

How Long Should I Expect My Website to Last?

Technology Changes Quickly. So, you’ve just launched a shiny new website—congratulations! 🎉 If you’re like most business owners, you’ve invested significant time and money into this project, and you’re probably wondering: “How long will this website last? Will it become obsolete in just a couple of years?” The short answer: it depends. Technology is evolving...
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Business Woman Bored At Computer

The Hidden Costs of Ignoring Your Website

Neglecting Your Website Could Be Costing Your Business Money Your website is more than just a digital storefront; it’s the heart of your online presence and often the first interaction customers have with your business. But if you’ve been putting off website design updates, ignoring critical website maintenance, or overlooking small development issues, it’s costing...
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Penguin Candycane

10 Fun Ways to Dress Up Your Website for the Holidays

Add Some Quick and Easy Holiday Website Cheer Make This Page Snow! The holiday season is here—time to spread some cheer to your website! Just like decorating your home or storefront, adding a festive touch to your online space can create a warm and inviting experience for your visitors. Whether you’re aiming for a sprinkle...
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Woman Laying On Floor With Laptop By Christmas Tree

Thinking About Setting Up an E-Commerce Store for Holiday Sales? Here’s What You Need to Know

Is Your Business Prepared To Grow With E-Commerce? The holiday season is one of the busiest times of year for businesses, making it the perfect opportunity to boost your sales with an e-commerce store. Whether you’re adding e-commerce functionality to an existing website or building a brand-new online store, there’s a lot to consider. To...
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Blog Tiles On Newspaper

Boost Your SEO and Reputation: Answering Common Questions on Your Blog

Build Trust and Authority with Every Post Want to know one of the best ways to attract more leads and establish your business as the go-to expert in your field? Start by answering the questions your customers are already asking! Blogging is one of the most powerful tools for boosting your SEO and building your...
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Writing Content On Notebook By Laptop

How Content Marketing Can Establish Your Business as an Industry Leader

The Benefits of Content Marketing for Your Brand In today’s digital landscape, content marketing has become a crucial component of any successful marketing strategy. It’s not just about creating content; it’s about creating valuable, relevant, and consistent content to attract and engage a clearly defined audience. At Iceberg Web Design, we understand the power of...
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Marketing In Modern Office

Why Growing Your Marketing Efforts During an Economic Downturn is Crucial for Your Business

Increasing Marketing During a Downturn Leads To Future Success Economic downturns are challenging times for any business. The instinctive reaction might be to tighten the purse strings, and marketing budgets often become the first casualty. However, scaling back on marketing during tough economic times can be a critical mistake. In fact, increasing your marketing efforts...
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Notebook With Goals Written On Paper

How to Determine the Goals of Your Website

Setting Clear Goals Will Help Improve Your Website Redesign When considering a new website redesign, it’s crucial to determine the goals you want to achieve with your online presence. Your website can serve multiple purposes, and understanding your primary objectives will guide the design and functionality of your site. Here’s a guide to help you...
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Happy Roofing Contractor

How to Generate Business Online as a Roofing Contractor

Five Ways to Increase Your Online Visibility In the competitive world of roofing, establishing a strong online presence is crucial to attract new clients and grow your business. With more customers turning to the internet to find roofing services, it’s essential to use effective digital marketing strategies. Here are five ways to generate business online...
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Summer Elements

Effective Digital Marketing Strategies for Summer Promotions

Heat Up Your Marketing This Summer! Summer is a prime time for businesses to boost their marketing efforts and engage with their audience. As the warm weather sets in, consumers are more active and ready to spend on seasonal products and experiences. To capitalize on this, it’s essential to craft targeted digital marketing campaigns that...
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