Marketing Archives - Iceberg Web Design

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Marketing
Iceberg Analytics Report
What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business
Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful Networking Platform As a platform for professionals, LinkedIn is perfect...
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Ways Your Website Is Driving Customers Away
Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.
Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your...
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Choosing a social media platform. Picture of Heart Shaped Cookie Cutter and Dough.
Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...
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Businessmen Talking While Waiting For Elevator
Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade...
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Facebook Automation
Facebook Messenger Automation offers a lot of benefits to business owners who wish to use it. Best of all, it is easy to set up. Check out this quick tutorial!
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Male Writing With Laptop.
At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...
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Meet Heather 1
At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...
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Hattie McCoy Marketing SEO
  When you work with Iceberg Web Design, you get to have a dedicated partner with an invested team in your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Hattie McCoy,...
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