General News Archives - Iceberg Web Design

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General News
Blog
If your website doesn’t have a blog, you’re missing out. On average, companies with blogs produce 67% more leads per month than those without. Are you ignoring the benefits of blogging due to thinking you’re no good at writing? Do you think blogging takes too much time? By understanding their basic anatomy, you can write...
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Digital Marketing Puzzle
Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising methods. But, believe it or not, the initial setback caused...
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Mailchimp website
If one thing is certain, it’s this: good business starts with a great first impression. And nowadays, most of your customers are learning about you for the first time online. One of the best ways to leave a lasting impression is through compelling, inspiring and powerful website design—the type of design that you can’t forget....
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Business Team Working Together
Do you need a new website design for your business? Are you looking for advertising, new content or some search engine optimization to boost your company’s rank? If any of this sounds like you, you’ll probably benefit the most from hiring a creative agency to do the heavy lifting. Understanding Creative Agency Job Titles & Roles Creative...
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Happy Business Owners
Your company’s brand is at the heart of all of your marketing efforts. Maintaining a consistent brand presence throughout all channels is crucial to your marketing success. But – what is a brand, and how do you master it?
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Laptop and phone
Are you in the middle of a website project, surrounded by words you don’t quite get? Web development comes with a staggering amount of jargon and tech speak. And although we understand what has become our second language, others around us may not. Hopefully, this list of common web development terms will help you make...
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Person shopping for shoes online
If you’re a business who sells products, looking to build an online presence, opening an online store might be on your radar. In fact, you might have an e-commerce website already up and running, complete with perfect images and an easy–to–use cart. But, you might be forgetting something critical to your website’s success: your copy....
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Iceberg Team Page
Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when your potential customer wants to know who they might be...
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Man checking his email
Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source of business communication. Plus, for every $1 you spend on...
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One Person On a Laptop and Another Writing In a Notebook
As a business, it’s important to create a brand that communicates what you offer. From your business cards to your website design, your potential customers should understand what you do from the start. Being one of the first places your customer will get to know you, your website should mirror who you are. Is your...
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