By

Jessi Gurr

Why Ongoing Website Maintenance is Like Oil Changes for Your Business

Ignore It Too Long, And You’ll Pay For It Later. You know that feeling when your car starts making a weird noise—but you ignore it because you’re too busy? Weeks go by. The noise gets louder. And then, suddenly… the engine light comes on. Turns out? That quick oil change you skipped has turned into...
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20 Year Penguins

Iceberg Web Design Celebrates 20 Years in Business

Join Us For an Open House on May 1st! This spring marks an exciting milestone at Iceberg Web Design—we’re celebrating 20 years of building beautiful, functional, and lead-generating websites for businesses across the country! What started as a small business with a big mission has grown into a full-service website development agency with a team...
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Spring Is a Great Time to Refresh Your Website!

Is your website looking a little stale? Just like your home or office, your website could probably use a little spring cleaning—and we’re not just talking about dusting off old blog posts. If it’s been more than a year since you made updates to your website, now is the perfect time to refresh it. Small...
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Person At Computer With Money Chart

SEO Promises That Sound Too Good to Be True? They Probably Are.

How to Spot Unrealistic SEO Promises (and What to Do Instead) If you’re a business owner, chances are you’ve received an unexpected phone call, email, or pitch from an SEO company promising to take your website to the top of Google. “We guarantee you’ll rank #1 in 30 days!” “We’ll double your leads overnight!” “Your...
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Man Frustrated With Computer

The 5 Most Common Website Problems Business Owners Face (And How to Fix Them)

Website Issues Frustrate Visitors – And Cost You Business Your website should be one of your strongest business tools—working 24/7 to bring in leads, showcase your expertise, and help customers find what they need. But what if it’s actually holding your business back? Many business owners don’t realize when their website has features or problems...
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Illustration Seovsgeo

GEO vs. SEO: What’s the Difference, and Which Should Your Business Focus On?

An Introduction to GEO You’ve probably heard about SEO (Search Engine Optimization) and how it helps your website rank higher in Google searches. In a recent blog post, we introduced the concept of GEO (Generative Engine Optimization), and how it differs from traditional SEO. In this article, we will dive deeper into GEO, comparing and...
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Generative Engine Optimization example - asking ChatGPT to find a good website developer who answers their phone

Understanding Generative AI and the Rise of Generative Engine Optimization (GEO)

You’ve Heard of SEO – But What About GEO? In today’s fast-paced digital world, artificial intelligence (AI) is reshaping the way we interact with technology. One of the most exciting developments is the rise of generative AI — a type of AI that can create content, answer questions, and even hold meaningful conversations. From text...
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Website With Clock

How Long Should I Expect My Website to Last?

Technology Changes Quickly. So, you’ve just launched a shiny new website—congratulations! 🎉 If you’re like most business owners, you’ve invested significant time and money into this project, and you’re probably wondering: “How long will this website last? Will it become obsolete in just a couple of years?” The short answer: it depends. Technology is evolving...
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Business Woman Bored At Computer

The Hidden Costs of Ignoring Your Website

Neglecting Your Website Could Be Costing Your Business Money Your website is more than just a digital storefront; it’s the heart of your online presence and often the first interaction customers have with your business. But if you’ve been putting off website design updates, ignoring critical website maintenance, or overlooking small development issues, it’s costing...
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2024 Holiday Card Front

Happy Holidays From Iceberg Web Design – 2024 Card & Poem

Last year our card was done by AI.This year the humans want to give it a try.So we handed the kids some crayons and paperAnd now purple penguins make this card much greater!We struggled to come up with words that could rhyme – Crafting this verse took us way too much time.But while AI can...
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