If Website Work Is Already in Your Budget, Year-End Is a Good Time to Make a Plan By October, most business owners have a pretty good idea of how the year is going to end. You know which projects were delayed, which expenses never happened, whether the year was stronger than expected, and how much...Read More
AI Is Already Part of Your Marketing, Whether You Planned for It or Not A year or two ago, businesses were asking whether they should use AI. That question is over. Employees are already using it to write emails, draft social posts, summarize meetings, create website content, generate images, research competitors, organize ideas, and automate...Read More
A New Website Is the Beginning of the Next Stage Launching a new website feels like a finish line, and in some ways it is. You have worked through strategy, content, design, photos, development, revisions, and all of the little decisions that go into getting a new site live. Once the site launches, though, the...Read More
A Done-for-You Approach to Your Website, Content, SEO, and AI Visibility Most small businesses do not have a website problem. They have a website management problem. They need a good website, but they also need someone to write the content, keep it updated, make sure it stays secure, work on SEO, watch search trends, and...Read More
A Full-Service Marketing Plan Helps Each Channel Work Harder Afro-American marketer pointing at laptop screen while reporting marketing statistics at meeting If you are a business owner, digital marketing can feel like a collection of unrelated jobs. Someone tells you to improve your SEO. Someone else says you should run Google Ads. Then there is...Read More
Your Business Has Changed. Do Your Website Photos Show It? When were the photos on your website taken? For most businesses, the answer is when the website was built. How long ago was that? Three years? Four? Maybe even longer? A lot can change during that time. Employees come and go. Equipment gets replaced. Offices...Read More
Your New Website Needs To Do More Than Just Exist. A new website can make a big difference for your business. It can improve how customers see you, explain your services more clearly, make it easier for people to contact you, and give your marketing a much stronger foundation. But launching the website does not...Read More
Website Optimization Tactics to Improve Load Speed If your website feels slow, buries your best information, or just isn’t bringing in the leads it used to, your first instinct might be to scrap it and start over. Before you do, take a breath. A full redesign is expensive, time-consuming, and often unnecessary. In most cases,...Read More
Why Everything You Thought You Knew About Protecting Your Site Is Changing Part 4 of 4 — Iceberg’s “Websites in the AI Era” Series This is the final post in Iceberg’s four-part “Websites in the AI Era” series. In Part 3, we introduced the threat: AI tools can now find and exploit WordPress vulnerabilities for...Read More
Custom Code, Plugin Risk, and the Security Arms Race Part 3 of 4 — Iceberg’s “Websites in the AI Era” Series This is Part 3 of Iceberg’s four-part “Websites in the AI Era” series. Parts 1 and 2 covered how AI is changing website discovery and why human brand personality matters more than ever. This...Read More
