Shane Bader | VP of Sales and Marketing | Iceberg Web Design Inc.

Lenny 5


When you work with Iceberg Web Design, you will meet their entire team of web marketing professionals. Each of us on the team has a unique role in making sure that your website becomes a powerful tool for your business. But who are these penguins who are helping you connect with your customers? Recently, we’ve been profiling our team of penguins.

Over the past couple of months, we’ve been introducing you to some of the Penguins at Team Iceberg. Next up to bat is..

LENNY!  Just kidding it’s his dad, Shane Bader, Vice President of Sales and Marketing! 



Shane | VP of Sales & Marketing


How long have you been working for Iceberg?

Nearly five years

Have your duties changed since you first started working here? 

Yes. I started in sales and have since taken on the role of heading up the marketing department.

What do you do for Iceberg’s customers? 

I consult with our customers on their website and digital marketing goals.  From there, I provide a solution that will attain these goals. 

What’s your favorite part of your job? 

Building long-lasting relationships with both our customers and our team members. 

What is your number one goal when working with a customer? 

To see them succeed. After working with Iceberg for almost five years, I hear quite a bit about [our clients’] successes. While working together on a project, we get to know their business well.  Then we see the direct results of them achieving their goals like:  A home builder we work with built 50 homes beyond what they predicted they would; An irrigation company that we started working with four years ago now has a staff and full-time work. A roofing company we work with more than doubled their traffic and leads from last year. It’s great to see clients succeed.

In what other industries have you worked? 

I have worked as an insurance agent, bartender, and sales director.

Tell us a bit about your family (including pets). 

My wife’s name is Britta, and we have a daughter named Adilyn, who is nearly two. We also have a four-year-old dog named Lenny. We adopted him from a rescue organization called  Secondhand Hounds.

Lenny is pictured at the top!

Do you have any hobbies or special interests? 

I like to hike, fish, and enjoy the outdoors. I also play music. I have turntables and mix records for house and techno.

What is something about you that might surprise your customers and co-workers?

I’m on a Kickball Team called the Cannibalz.

Describe your perfect day.

A day in a fishing boat with friends and family on a Minnesota lake.

Science or History? Which is your favorite and why? 

History, I like to learn how things happened. I love music documentaries and biographies.

If you were guaranteed the correct answer to one question, what would you ask?

What is the missing link in human evolution?

What is your best piece of advice? It can be about anything.

Stay positive through life’s challenges. 

Find out more!

Connect with Shane on LinkedIn.  For all of your online marketing needs, you can contact us at Iceberg Web Design.

 Contact Iceberg Web Design today to see what we can do for your business today! 

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