Custom Code, Plugin Risk, and the Security Arms Race Part 3 of 4 — Iceberg’s “Websites in the AI Era” Series This is Part 3 of Iceberg’s four-part “Websites in the AI Era” series. Parts 1 and 2 covered how AI is changing website discovery and why human brand personality matters more than ever. This...Read More
Why Authenticity, Personality, and Real Customer Service Matter More Than Ever Part 2 of 4 — Iceberg’s “Websites in the AI Era” Series This is Part 2 of Iceberg’s four-part “Websites in the AI Era” series. If you missed Part 1, we covered how AI search tools are changing the way people find businesses online,...Read More
How AI Is Changing the Way People Find and Use Websites Part 1 of 4 — Iceberg’s “Websites in the AI Era” Series You’ve probably noticed that your relationship with the internet is changing. You ask ChatGPT a question and get an answer without clicking anywhere. A colleague found a vendor through an AI recommendation....Read More
