Branding Archives - Iceberg Web Design

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Branding
Customer Journey Isometric Illustration Woman

How To Create A Customer Journey

What Is A Customer Journey? A customer journey refers to a business’ ideal mapped out experience a person has with a brand, from their initial contact with the brand until they make a purchase and then become a loyal customer. The journey encompasses all touchpoints with a company, including interactions with the website, customer service...
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Logo Designer At Work

Is It Time to Refresh Your Logo?

Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...
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Colleagues Discussing Photographs On Desk In Creative Office

How to Choose the Best Images for Your Website

Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...
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Female Typing On Laptop Computer With Job Openings 2022 11 14 04 05 33 Utc

Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...
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Notice Board In Creative Office With Love It Hate 2021 08 29 11 02 50 Utc

Providing Helpful Design Feedback

There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...
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Brand Branding Advertising Trademark Marketing Con 2022 04 02 10 47 59 Utc

Is It Time to Rebrand?

Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...
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Iceberg Brand Book On Stone Table.

Why Your Company Needs a Brand Book

Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the...
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Women Discussing Photos On Social Media to another woman 2021.

Brand Clarity for Social Media Engagement

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...
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Businessmen Talking While Waiting For Elevator

Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade...
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Women Using Her Voice. Shouting On Megaphone with a Cityscape in background.

Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly...
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