A New Logo is More Than Just an Image As a business owner, getting a new logo can be really exciting! It is more than just a design update—it’s a fresh start, a bold statement, and a way to express your brand’s evolution. You’re proud of this new logo, and rightly so! But when it...Read More
Setting Clear Goals Will Help Improve Your Website Redesign When considering a new website redesign, it’s crucial to determine the goals you want to achieve with your online presence. Your website can serve multiple purposes, and understanding your primary objectives will guide the design and functionality of your site. Here’s a guide to help you...Read More
What Is A Customer Journey? A customer journey refers to a business’ ideal mapped out experience a person has with a brand, from their initial contact with the brand until they make a purchase and then become a loyal customer. The journey encompasses all touchpoints with a company, including interactions with the website, customer service...Read More
Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...Read More
Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...Read More
A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...Read More
There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...Read More
Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or drastic. But it is vital to rebrand sooner than later...Read More
Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the...Read More
Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More