Website Content Archives - Iceberg Web Design

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Web Developer Coding
What’s the Difference Between a Web Designer and a Developer anyway? We often hear the terms web design and web development used interchangeably. Likewise, it can be difficult for someone outside of the industry, and even those within it, to know the difference between a web designer and a web developer. Is there even a...
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Turnkey Website Development
You’re a savvy business owner. You know that an updated website is needed to reach your target market, bring in leads, and grow your business. You have been agonizing over this for months, maybe years, but continually run into barriers that prevent you from improving your business website. We’ve talked with thousands of small business...
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bounce house with children
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....
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Designer Working On Images and Computer
How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some...
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Woman Writing mission statement
Do you have a mission statement? A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them...
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Woman Decorating Room In New Home Painting Wall
Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is will be different depending on what the business offers and...
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Workspace With Calendar
Do you struggle to come up with ideas for your weekly blog posts? Although it’s the way you communicate your message and values to your customers, it can be difficult to know what you should write about, and when. Wouldn’t it be great to never again scramble for a blog post idea? Putting together an...
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Young Woman In Office Using Computer
One of the biggest differences between reading something in print and reading something online is the presence of clickable links, often found within the text. Let’s explore some of the many benefits to including clickable links in your blog posts, as well as a few potential drawbacks. Clickable links are an act of humility Rather...
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Typing On The Computer
Let’s start this out with a bold claim: your resume isn’t what potential customers want from your About page. Sure, your work history and experience matter to what you do in your business. But they’re not always the deciding factor for whether your potential customers decide to work with you. That’s why your About page...
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Jon Tyson Xzumbnmqro0 Unsplash E1568649954922 1024x1024
Imagine sitting down at your desk after blocking time out of your schedule to create content, only to stare at a blinking cursor. Maybe you don’t have to imagine it at all. Hey, we get it. Writing can prove a frustrating experience, especially when you have so many other things to do and you can’t...
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