Website Content Archives - Iceberg Web Design

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Website Content
Job Interview In The Company 2021 08 30 02 12 05 Utc
At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the process by having a content interview. What Happens in a...
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Orange cat sitting on a vet table. Writing content for animal care providers.
The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...
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Wood blocks showing what needs to be on a websites contact page
Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well.   Your contact page doesn’t need to be super flashy, but it requires certain features to enable prospective customers to contact...
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Couple looking at camera for website images
How to Get the Best Free Images for Your Website. Having access to free images for your website is integral to maintaining your site’s appearance. So, let’s look at ways to access free images for your site. Stock photos can be expensive, and they don’t always have the quality you want for your website. Having...
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Words About Us Written On Paper Note Pad On Office Notepad
Is Your About Us Page Prioritized? Your About Us page could be the most crucial page on your website. Learn five reasons you should be prioritizing your About Us page.   Most businesses want their homepage to look perfect. They wouldn’t dream of having incomplete or incorrect information on their contact page, and their product...
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Missing Piece In Red Color showing through.
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1.      What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.
Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your...
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Keyword stuffing. A red and white string with a close pin holding a note that says keywords.
Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords       Irrelevant keywords       Using terms repetitively...
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Marketing Team Analyzing Statistics At Meeting
Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...
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Women Discussing Photos On Social Media to another woman 2021.
Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...
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