It’s true. Since 2011, the number of Baby Boomers using smartphones has been steadily increasing. As of 2015, Baby Boomers (age 50 and up) represent 45% of the US population – and they are also the wealthiest subsection of the population, with folks 55 and older controlling more than three quarters of America’s wealth. Today, 36% of Baby Boomers own a smartphone, and nearly half of them use the Internet and check e-mail every day from it. Nearly 35% of all tablet users are adults age 45+, and 47% of adults older than 73 now shop online.
Marketing to Baby Boomers should be at the front of every forward-thinking business owner’s mind. And since they will likely be looking at your website on their mobile phone, you need to be ready.
Still not convinced? Take the following statistics into consideration.
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