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Five Myths About SEO in 2024

Are You Investing in SEO Methods That are No Longer Necessary? SEO, or Search Engine Optimization, is a constantly evolving field, and what was true a few years ago may not necessarily hold true today. In the ever-changing landscape of digital marketing, it’s essential to separate fact from fiction to ensure your website stays ahead...
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Website Symphony

Why Your Website Should Cost as Much as Your Highest Paid Employee

Are You Investing What You Should In Your Website? In the grand symphony of your business operations, your website plays the lead violin. It’s not just a digital front door; it’s the maestro conducting your brand’s online presence, sales, and first impressions. Yet, when it comes to budgeting for a website, many business owners clutch...
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404 Iceberg Page

What is a 404, and Why Do Redirects Matter?

The Importance of 404 Pages and Redirects for Your Business’s Website In today’s digital age, a website serves as the online face of a business. Ensuring that every aspect of your website is optimized for user experience and functionality is crucial. Two essential elements in this regard are 404 pages and redirects. It’s important for...
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Investors Are Using A Pen To Writing Data For The Company That Is Analyzing The Website Trends of The Upcoming 2023 Year

Top 5 Website Trends to Look For in 2023

As technology advances and user preferences change, website design trends evolve along with them. As we head into 2023, there are several exciting developments in web design that are worth noting. Here are the top five website trends to look out for in 2023. 1. Dark Mode Dark mode has been a growing trend in...
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Team Building Outdoor In The Forest

When Team Building Doesn’t Suck

TV shows like The Office have helped perpetuate team building’s reputation for being corny, irrelevant, and a waste of time. But when done right, team building is the most important investment you can make. It builds trust, encourages communication, and increases creativity and collaboration. In addition, effective team building means more engaged employees who feel...
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Artificially Generated image of a person writing in a notebook

Using AI Tools Like ChatGPT for Websites and Online Marketing

The Rise of Artificial Intelligence in Website and Social Media Marketing Artificial Intelligence (AI) and ChatGPT have transformed the way we approach website and online marketing. As we move into 2023, we can expect AI to have an even more significant impact on website and online marketing strategies. Businesses are increasingly relying on these technologies...
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Website Design Wireframe Examples Of Web And Mobil 2022 11 08 08 38 45 Utc

The Problem with a One-Page Website

There are countless designs to consider when you are building a website. Most have positive and negative points, but there is one design that we have stopped recommending: The one-page website. Here’s why. A One-Page Website Won’t Allow You To Incorporate a Blog  A blog can increase traffic to your site and boost its SEO....
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Two figurines, one standing above the other depicting competition

Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know Your Competition Knowing who your competition is and their strengths...
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Interface

Why You Should Avoid Jargon In Your Web Content

Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these words, newcomers or people outside your profession may not know...
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Web Designer Working On Website

What Would Happen if You Didn’t Have A Website?

As a new year is upon us in the business world, we see how quickly things can evolve for different types of businesses. What was once a marketing and sales department that relied heavily on house calls and mail service has now turned to finding solutions in the digital realm to grow their business with...
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