Tips Archives - Iceberg Web Design

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Typography Trends For 2020 Website Design
Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen).  It is a verbal and visual equation involving the meaning of the words with typefaces, point sizes, line...
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Blonde Twins Using Laptop At Home 3sluw8n
Search engine optimization (SEO) is a complex topic. The rules seem to constantly be changing and it can be hard to keep up. Misinformation abounds, and this includes the issue of duplicate content. What is it? Will Google penalize your site for having it? How can you prevent duplicate content’s negative consequences to your site’s...
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Two Colleages Discussing Ideas Using A Tablet P4nkyf6
If you do anything on the web, you should understand the basics of search engine optimization, often called SEO. Because there are so many small details that go into good SEO, it may seem overwhelming. Thankfully, you don’t have to master it. You just need to understand what the components are and why they contribute...
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Hipster Programming Team Analyzing Code Of Uhlyq9t
Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and ranking them for Google and other search engines. Have you...
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Frustrated Computer User
Are Your Customers Staying On Your Website? The internet has grown in popularity and usage since its conception in 1990. It has transformed the way we buy goods and services, stay informed, interact with each other, and, most of all, how we do business. With almost 4.54 billion people utilizing the internet daily, it has...
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Woman Decorating Room In New Home Painting Wall
Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is will be different depending on what the business offers and...
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Typing On The Computer
Let’s start this out with a bold claim: your resume isn’t what potential customers want from your About page. Sure, your work history and experience matter to what you do in your business. But they’re not always the deciding factor for whether your potential customers decide to work with you. That’s why your About page...
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Web Template Website Design Concept Pzmwpl6
Potential customers that visit your website won’t waste their time on poor design. In fact, it only takes 0.05 seconds for users to form an opinion about whether they’ll stay on your website or go. Even if you get past those milliseconds, 38% of people will stop engaging with a website if the content or...
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Website Analytics
If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to return after a bad website experience. A “bad” experience can...
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Bar Graph
Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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