Ramp Up Your Online Marketing in the New Year - Iceberg Web Design

Ramp Up Your Online Marketing in the New Year

If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the globe. They are constantly updating and improving their technologies and provide unmatched employment opportunities. Further, out of all the search engines, Google has proven to be the most useful for providing the best sources when individuals are searching for information, products and/or services.

All in all, a huge portion of business’ marketing efforts are moving online meaning its best to take advantage of Google’s services sooner rather than later to stay competitive.  

Easily Measure Your Online Marketing Efforts

One of the hardest parts about marketing is measuring what efforts are working and what is not. For example, it is difficult to measure how successful a television ad was without physically asking each customer, “did you find out about our product/service from our TV ad?” Even social media renders some difficulties when measuring conversions and ROI. On the other hand, Google Ads is extremely transparent when it comes to measuring your PPC efforts. They offer a variety of metrics that allow you to break down each effort on a fine level, which ultimately allows you to see what is draining or increasing ROI.

Reach Your Ideal Market

If you have done any sort of advertising online, you are probably familiar with demographic targeting, location targeting, exclusions, etc. These metrics are all great when trying to reach a specific audience but imagine being able to narrow those metrics even further. Depending on your ideal client, Google allows you to target individuals based on the time of day, the type of device they are using, their exact location and even their income. Further, you can utilize remarketing which allows you to target people who have already visited your website. This uses cookies and will show your ads to people whenever they are surfing a website that partners with Google. Seeing your ad will keep your brand on the top of their mind and could possibly result in a phone call, purchase or any other conversion you deem important.  

Your Competitors Are Using Google Ads

According to Google, the Display Network reaches over 90% of the internet. That translates into 2 million websites that your ads could be displayed on! Therefore, it’s safe to assume most companies, including your competitors, know this and is using Google ads. Initially, Google Ads can seem intimidating but broken down, it’s actually pretty simple. All you need is a stellar landing page, high-quality ads and a great bidding strategy! Monitor closely and adjust metrics during the first few weeks of the campaign but after that, just let the ads take their course and expect results.

Want to See Results Using Google Ads?

Iceberg Web Design is proud to be providing Google Ads Management Services now! Adding three new employees in the past year, we are fully equipped to help increase conversions and website traffic with our online marketing services. Call today for a free consultation!

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