SEO Archives - Iceberg Web Design

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SEO
A11y Graphic showing an animated computer with an example of an accessibility screen
Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will open your business to a larger audience. The benefits to...
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Inscription Website Traffic Note Written On A Whi 2021 09 01 21 35 19 Utc
Can Pinterest Help My Business?  While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm is based on four main ranking factors (in no particular...
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Orange cat sitting on a vet table. Writing content for animal care providers.
The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...
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Woman on a carousel. Get off the image carousels
Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...
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Wood blocks showing what needs to be on a websites contact page
Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well.   Your contact page doesn’t need to be super flashy, but it requires certain features to enable prospective customers to contact...
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Optimizing Images for good SEO
Are Your Images Helping Your SEO?  Optimize your images for SEO. Not only are we becoming increasingly visual, but image search is also becoming more critical than ever. Do you want your pages and posts optimized? They should have optimized images. Not only are we becoming increasingly visual, but image search is also becoming more...
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Young Businesspeople Using Digital Devices With Fa 2021 08 29 10 47 25 Utc
What Can Facebook do to Boost Your SEO? There are many ways to improve your website’s search engine optimization (SEO). One of them is to utilize Facebook engagement. There are many ways to improve your website’s search engine optimization (SEO). One of them is to utilize Facebook engagement to increase your website’s organic reach. It...
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Yellow Wooden Folding Rule 2021 08 28 12 02 50 Utc
Do You Need an SEO Plan That Works for You?   How do you know if your SEO marketing plan is working? Often the way clients measure whether their plan is succeeding can leave them feeling confused and frustrated. The reason is they aren’t using the proper yardstick. Traffic Vs. Industry Keywords It can take...
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Missing Piece In Red Color showing through.
Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1.      What Do You Do? Too often, businesses assume that website visitors know what they do. But, often they don’t, and the website doesn’t make...
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Choosing a social media platform. Picture of Heart Shaped Cookie Cutter and Dough.
Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too...
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