URLs create your website’s taxonomy. Taxonomy is the practice of classifying things or concepts. Remember back in High School Biology when you learned about taxonomy? You had to classify various living organisms into domain, kingdom, phylum, class, order, family, genus, and species. Don’t worry! Website taxonomy isn’t nearly as complicated, but if it isn’t done...Read More

A meta description is a type of meta tag. Like all meta tags, it is a piece of HTML code. Search engines read this code to know what to expect on your web page and how they should list your page in the SERP. While search engine devs claim the description doesn’t affect your SEO,...Read More

The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach a Wider Audience Worldwide Worldwide, only 25.9% of internet users...Read More

When you work with Iceberg Web Design, you work with an entire team of web marketing professionals. But just who are these people who are hard at work helping you connect with your customers? For the next couple of months, we will be profiling our team of penguins. Today we are talking with our Project...Read More

The most important thing you can do on-page for your SEO is to have great content that is likable and linkable. But don’t stop there. The next thing you must do is to give that content an optimized title tag. Writing Title Tags for Better SEO A title tag is an HTML element that tells...Read More

The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More

Why is Content the foundation of SEO? Why is it so Important to Conversion? At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created...Read More

At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...Read More

In the early days of the internet, it was like the wild west, with no one making any rules for how websites should move up on the search engine results page. The main thing was to use the keyword you were trying to rank for more than the competition did. That’s how we got pages...Read More

SEO, or search engine optimization, is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” (Oxford Languages) SEO is not a Fast Fix A common misconception is that SEO is a fast track to success....Read More