A New Website Is the Beginning of the Next Stage Launching a new website feels like a finish line, and in some ways it is. You have worked through strategy, content, design, photos, development, revisions, and all of the little decisions that go into getting a new site live. Once the site launches, though, the...Read More
A Full-Service Marketing Plan Helps Each Channel Work Harder Afro-American marketer pointing at laptop screen while reporting marketing statistics at meeting If you are a business owner, digital marketing can feel like a collection of unrelated jobs. Someone tells you to improve your SEO. Someone else says you should run Google Ads. Then there is...Read More
Website Optimization Tactics to Improve Load Speed If your website feels slow, buries your best information, or just isn’t bringing in the leads it used to, your first instinct might be to scrap it and start over. Before you do, take a breath. A full redesign is expensive, time-consuming, and often unnecessary. In most cases,...Read More
Are You Receiving Leads From ChatGPT Yet? A new local wellness center recently called Iceberg Web Design after doing research in ChatGPT. They were looking for the best local option to help them build a better website and improve their visibility online. Somewhere in that process, ChatGPT recommended Iceberg. That is the kind of call...Read More
How Alt Text Impacts Your Website in 2025 Using consistent alt tags isn’t just an SEO tactic; they have been a part of website coding for as long as the web has been around. They are an important part of accessibility and they affect your online presence – even if you never see them.Alt tags...Read More
Your Customers Are Already Looking For You on ChatGPT. If you own a local business, you already know how important it is to show up when someone nearby searches for your services. But today, people aren’t just using Google anymore. They’re asking ChatGPT, Claude, and other AI tools for local recommendations. That means there’s a...Read More
How to Spot Unrealistic SEO Promises (and What to Do Instead) If you’re a business owner, chances are you’ve received an unexpected phone call, email, or pitch from an SEO company promising to take your website to the top of Google. “We guarantee you’ll rank #1 in 30 days!” “We’ll double your leads overnight!” “Your...Read More
Five Ways to Increase Your Online Visibility In the competitive world of roofing, establishing a strong online presence is crucial to attract new clients and grow your business. With more customers turning to the internet to find roofing services, it’s essential to use effective digital marketing strategies. Here are five ways to generate business online...Read More
Navigating New Editor Features for Superior Campaign Management In 2024, the Google Ads landscape is more dynamic and feature-rich, thanks to significant updates in the Google Ads Editor version 2.6. These enhancements are not just incremental; they are transformative, offering sophisticated tools for campaign management, migration, and optimization. Let’s explore how you can leverage these...Read More
Heat Up Your Marketing This Summer! Summer is a prime time for businesses to boost their marketing efforts and engage with their audience. As the warm weather sets in, consumers are more active and ready to spend on seasonal products and experiences. To capitalize on this, it’s essential to craft targeted digital marketing campaigns that...Read More
