Using The Right Tools Can Be Your Key to SEO Success In the dynamic digital landscape, Search Engine Optimization (SEO) has become a cornerstone for businesses aiming to increase their online visibility and drive organic traffic. With the ever-evolving algorithms of search engines and the competitive nature of online content, the importance of leveraging software...Read More
Are You Adequately Investing In Your Customer’s First Impression? In today’s digital-first world, a company’s website is often the first point of interaction with potential customers. With the internet serving as the global marketplace, the importance of investing in a great website cannot be overstated. This investment is not merely a matter of aesthetics but...Read More
Many businesses face the same struggle with their marketing. How do I generate a high number of qualified phone calls? This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to find your digits May seem pretty obvious, but many websites...Read More
TRUST TRUST TRUST! It’s no secret that it is difficult to convert new visitors into a paying customer. There are a lot ways that your information can get taken by the wrong people out there in cyber land. How can we overcome this? Build trust, Duh! There are a number of ways to build trust,...Read More
Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from. In this article we discuss why we build a vast majority of our websites in WordPress and what advantages it...Read More
Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...Read More
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source. Pay per click (ppc) is easy enough to understand: Every time a user clicks...Read More
Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance. There are many ways that potential customers may get lost while moving through the Sales process. These are often referred to as cracks in the funnel. Learning how to plug these cracks will get...Read More
A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the wide part, to interacting directly with one of your representatives,...Read More
