shane, Author at Iceberg Web Design

By

shane
Businessman Calling On Smartphone At Office
Many businesses face the same struggle with their marketing.  How do I generate a high number of qualified phone calls?  This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to find your digits May seem pretty obvious, but many websites...
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TRUST TRUST TRUST! It’s no secret that it is difficult to convert new visitors into a paying customer.  There are a lot ways that your information can get taken by the wrong people out there in cyber land.  How can we overcome this? Build trust, Duh! There are a number of ways to build trust,...
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Why Wordpress
Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from.   In this article we discuss why we build a vast majority of our websites in WordPress and what advantages it...
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Website And Mobile Analytics Concept
Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...
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Pay Per Click
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source.   Pay per click (ppc) is easy enough to understand: Every time a user clicks...
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Bandaid Funnel
Optimizing the way in which your customers move through you’re sales process to being a customer is of the utmost importance.  There are many ways that potential customers may get lost while moving through the Sales process.  These are often referred to as cracks in the funnel.  Learning how to plug these cracks will get...
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Funnel
A sales funnel is a V shaped diagram that represents the journey potential customers go through to becoming customers. There are a series of steps they go through before they are turned from a prospect into a client. Moving from noticing your business at the wide part, to interacting directly with one of your representatives,...
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