A New Logo is More Than Just an Image As a business owner, getting a new logo can be really exciting! It is more than just a design update—it’s a fresh start, a bold statement, and a way to express your brand’s evolution. You’re proud of this new logo, and rightly so! But when it...Read More
Do Your Customers Know What To Do On Your Website? When someone visits your website, what’s the one thing you want them to do? This crucial action—your website’s “verb”—is the key to guiding visitors and achieving your business goals. Why Do You Need a Verb? People are overwhelmed when visiting websites and often don’t like...Read More
Setting Clear Goals Will Help Improve Your Website Redesign When considering a new website redesign, it’s crucial to determine the goals you want to achieve with your online presence. Your website can serve multiple purposes, and understanding your primary objectives will guide the design and functionality of your site. Here’s a guide to help you...Read More
When to Rebuild Your Website: Signs that Your Business Can’t Wait In the digital world, your website is the frontline of your business’s identity, often making the first impression on potential customers. But as technology evolves and customer expectations change, even the best websites can become outdated. If you’re questioning whether your site still hits...Read More
Are You Adequately Investing In Your Customer’s First Impression? In today’s digital-first world, a company’s website is often the first point of interaction with potential customers. With the internet serving as the global marketplace, the importance of investing in a great website cannot be overstated. This investment is not merely a matter of aesthetics but...Read More
Are You Missing Out On Potential Business Growth? One of the most effective ways that business owners scale revenue is through exceptional customer service. While there’s no doubt you and your employees go above and beyond to deliver great service to the customers who walk through your door, when was the last time you thought...Read More
Time to Upgrade: Preparing for Google’s Business Profile Website Shutdown Are you using a website created with Google’s Business Profile service? If so, it’s important to know that Google is discontinuing this service in March 2024. This change has significant implications for businesses like yours, and understanding these implications is crucial for maintaining your online...Read More
How To Reuse Your Content For All Your Online Platforms As business owners, there may be times when you also have to play the role of content creator. It is common for small business owners to have many roles. Creating new and engaging content for all of the digital media platforms can be very time-consuming....Read More
There are countless designs to consider when you are building a website. Most have positive and negative points, but there is one design that we have stopped recommending: The one-page website. Here’s why. A One-Page Website Won’t Allow You To Incorporate a Blog A blog can increase traffic to your site and boost its SEO....Read More
What Are These Acronyms and Why Are They Important? No worries, our Iceberg penguin experts are here to explain these concepts and how they differ and work together to create a good website! What is CX? Customer Experience, or CX, is defined as the entirety of how/when a user actively interacts with your product or...Read More
