Why Your Company Needs a Brand Book.
Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers.
It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the problem is that those are three different hurdles, and they must be overcome in this order:
- Clarify your brand
- Communicate your brand to your team
- Communicate your brand to your customers
An Outside Perspective for Clarity
Because your business is so connected to you, it can be challenging to see everything you need to accurately clarify your brand the way someone with an outside perspective can. When you have a branding specialist consult with your team, they will be able to pull out the most critical aspects of your business that make it unique and worth patronizing.
Consistency within Your Team
Once your brand consulting is done, it is essential to communicate all details with every person in your company. Everyone from Maintenance to the CEO must have a cohesive understanding of your company, its purpose, and how to communicate its message.
The best way to gather and convey these details is through a Brand Book. A Brand Book is the finished document containing everything from your company’s story to its design elements. It is unique to your company. A digital copy should always be available to every employee.
Consistency in Your Message
When marketing materials are being created, they should comply with the decided-upon branding. To ensure they do, your marketing team can always refer to the Brand Book. If there is ever a question about whether something is “on-brand,” it is simple to find the answer.
Brand Book as a Marketing Tool
Your brand book can also become a marketing tool by removing the design-element pages. This leaves the content that talks about your message and purpose. These inspirational pages are perfect for sharing within your company, throughout your industry, and with potential clients.
You Need a Brand Book
Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. If your company is one of them, contact the branding specialists at Iceberg Web Design today.