Heather Erickson, Author at Iceberg Web Design

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Heather Erickson
Millennial Trendy Blogger Woman Check Social Media 2022 03 07 02 21 13 Utc
Instagram is a great way to amass an audience and get your message across, but its algorithm is unique.  Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...
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Athlete Passing Relay Baton 2022 03 07 23 54 18 Utc
Deadlines Can be a Roadmap to the success of your project For a website project to succeed, the client and the development team need to work together. We need input from the client to create the website that best represents their brand. We also need the information that allows us to access and transfer their...
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At Iceberg Web Design, we love our pets. Sometimes, they even come to work with us! We welcome them into our zoom calls and our office. Our pets enrich our personal and professional lives in various ways, so we thought we would share a bit about them. CeCe’s Dog, Ziggy   Ziggy the Maltese! Malteses were...
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Inscription Website Traffic Note Written On A Whi 2021 09 01 21 35 19 Utc
Can Pinterest Help My Business?  While most people think of Pinterest as a social network, it is a visual search engine. Because of this, it can be a robust and sustainable way to drive traffic to your website and your business. Pinterest’s Algorithm Pinterest’s algorithm is based on four main ranking factors (in no particular...
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Computer image showing spam and how to stop it
Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to robots has gotten easier in recent years with improvements to...
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Orange cat sitting on a vet table. Writing content for animal care providers.
The Penguins Love Animal Care Providers I interview the business owners who become our clients, so I always learn something new. One of my favorite industries to write for is the Animal Care industry.   As a Content Writer for Iceberg Web Design, I get the opportunity to interview the business owners who become our...
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Woman on a carousel. Get off the image carousels
Do People Look At Image Carousels? We often have clients who want to have a carousel of images, also known as sliders, in the hero of their homepage. They have visions of dazzling their site’s visitors with stunning pictures and testimonials without the user even having to scroll through their site. But there are a...
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Smiling Woman Pointing On Something On A Tablet. How LinkedIn Can Benefit Your Business
Which Social Media Platform Is Great For Business? If I had to choose one social media platform to recommend to every business, I would opt for LinkedIn. This is because LinkedIn will give you the most significant return on investment for most companies. A Powerful Networking Platform As a platform for professionals, LinkedIn is perfect...
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Ways Your Website Is Driving Customers Away
Is Your Website Turning Customers Away? There are many things you can do with your website to make money. You can gather leads, utilize sales funnels, educate people about your products and services, and more! But you can also drive customers away. Since that’s something you don’t want to do, we will look at two...
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Wood blocks showing what needs to be on a websites contact page
Is Your Contact Page Doing its Job? Your contact page doesn’t need to be super flashy, but it requires certain features. Let’s look at what your contact page needs to do its job well.   Your contact page doesn’t need to be super flashy, but it requires certain features to enable prospective customers to contact...
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