Heather Erickson, Author at Iceberg Web Design

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Heather Erickson
Team Structure

Your Website Deserves a Team of Specialists

Your Website Is Your Most Valuable Marketing Asset 81% of consumers do online research before making a purchase Your website makes the first impression visitors get of your business Your online presence is centered on your website 75% of website users make judgments about a company’s credibility based on website design. Customers get resources from...
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Multicultural Young Businesspeople Discussing New Business Idea In Office

Does Your Business Serve Different Industries?

Give Each Industry Its Own Page  This is something we often advise our clients to consider when we are working on a sitemap plan. It can boost your SEO regardless of the type of business you are in. Take a look at some of the following examples. Lawyers Focus on Different Practice Areas  Broil &...
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Customer Review Good Rating Concept Customer Revi 2022 01 19 22 49 09 Utc

How Are You Managing Your Online Reputation?

In today’s world of online review sites, there is no shortage of ways to learn what past customers are saying about your service, products, or reputation. Unfortunately, having reviews on so many different platforms can make it challenging to respond to them promptly. It can also make it impossible for your website to benefit from...
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Computer Problems. Angry Black Muslim Lady Having Troubles With Laptop At Home

The Importance Of Hosting And Maintenance

Most people know the importance of a website for their business. Unfortunately, They often skimp on hosting and maintenance. But hosting and maintenance are an integral part of your marketing plan. There are many reasons to prioritize a good hosting and maintenance plan. Here are a few. Hosting And Maintenance Offer Security And Protection  Hackers...
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How to Communicate With Your Web Developer

The key to a successful website project is effective communication. How is communication with your web development team different from the other people? It’s not that different, but it can be frustrating if communication fails. Good communication will save time and money while yielding the best results. Share Your Expectations, Vision, And Ideas From The...
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Happy Friendly Florist Giving Fresh Bouquet To Customer

QR Codes Strategies For Your Trade Show

QR codes are everywhere. Invented in 1994 by the Japanese automotive company Denso Wave, QR codes consist of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera.  A QR code has faster readability and greater storage capacity than standard UPC barcodes,...
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Ux Designer Creating Website Layout

The Top 5 Things Every Website Should Have

If you want a website that connects with your audience, it is essential that you include the following five things that most people want to see on a website. When put together professionally, these ingredients will attract and keep eyes on your site and your business. 1. Contact Information According to a Hubspot poll, including...
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Ux Designer Creating Website Layout or sitemap for all service pages

Services Need Their Own Pages On Your Website

Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake.  Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want to easily find their way around...
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Photographer With Camera Equipment - Understanding Image Files for Your Website

Understanding Image Files for Your Website

Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find on the web.   Because these graphics are static, resizing...
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Women Discussing Photos On Social Media to another woman 2021.

3 Ways to Make a Good Impression with Your Website

Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...
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