Heather Erickson, Author at Iceberg Web Design

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Heather Erickson
Two Creative Web Developers Working In Studio
What Can a Professional Web Developer Do? Can I DIY my website? These days it’s easy to find a low-cost option for your website if you are willing to build it yourself. But to have a beautiful, professional-looking website that will meet your business’s needs, you need a professional web developer and designer. But why?...
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Web Developer Coding
What’s the Difference Between a Web Designer and a Developer anyway? We often hear the terms web design and web development used interchangeably. Likewise, it can be difficult for someone outside of the industry, and even those within it, to know the difference between a web designer and a web developer. Is there even a...
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Business Coworkers Consulting by a Computer
One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six weeks, while others take up to 24 months. Today we...
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bounce house with children
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....
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Books
At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book that will hopefully help us grow together. This benefits our...
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Black Friday Online Computer
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales. Many department stores’ sales dropped by 25%, while Amazon’s rose...
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Designer Working On Images and Computer
How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some...
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