By

Heather Erickson
website design site map

A Well-Planned Site Map

At Iceberg Web Design, we take a content-first approach to web development as part of our proven process. That means we tackle your site’s content before we add graphics, logos, beautiful colors, and design. This starts with a well-planned site map. What Is a Site Map? The first task is to plan your site map....
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Logo Designer At Work

Is It Time to Refresh Your Logo?

Your Current Logo Is Outdated All logos have a shelf life. Fonts change, as do colors and imagery. Even if you want to maintain a “classic” look to your company logo, you still need to update it every so often. How often is that? It is more about when the elements of your logo no...
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Two figurines, one standing above the other depicting competition

Know Your Competition

In content interviews, I ask business owners and representatives about their competition. They often get nervous, thinking I will list their competitors on their website. But I ask so I can research their competition. Every business should know its competition well.  Why You Should Know Your Competition Knowing who your competition is and their strengths...
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Interface

Why You Should Avoid Jargon In Your Web Content

Jargon Special words or expressions that are used by a particular profession or group and are difficult for others to understand. Jargon Doesn’t Belong on Your Website Every industry uses specialized terms and expressions, also known as jargon. While veterans of your industry understand these words, newcomers or people outside your profession may not know...
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Colleagues Discussing Photographs On Desk In Creative Office

How to Choose the Best Images for Your Website

Every year, websites become more visual, requiring images that captivate the site visitor and communicate your message in tandem with the written content. Therefore, finding and choosing the right images for your website is essential to your brand’s success recipe. Humans are visual creatures. A single photograph can stir up a symphony of emotions, so...
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Female Typing On Laptop Computer With Job Openings 2022 11 14 04 05 33 Utc

Why Your Site Needs a Careers Page

A careers page on your website showcases your brand as an employer. It presents your work culture and specific job openings and highlights why prospective applicants would want to work there. Because your careers page is typically the first point of contact for new applicants, they will decide whether they want to apply based on...
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Website Audit Cropped

A Look Back at Our 5 Favorite Blog Posts of 2022

Looking Back At 2022 2022 was a year of getting life–and business back on track as much as possible. While things will never be as they were before the pandemic, it seems we can breathe a bit easier. Business owners have learned how to pivot quickly when something like Covid dramatically changed the way we...
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Jessie Blog

We Are Web Developers Who Answer the Phone

Meet Jessie. She Answers the Phone! Jessie Gutzwiller, our customer service representative, typically answers the phone. Having a dedicated CSR is an essential part of our business. When our customers call, they need to talk to someone immediately. So we answer the phone. Even if we have to take a message for someone on the...
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Another Video In Her Vlog

5 Web Design Trends to Consider in 2023

Have You Updated Your Website Lately? Your site may need a facelift. Sure it might look great, but do you have the features that users are looking for as they search the web? They may not even know they are looking for these trending features, but they will be drawn to the sites that utilize...
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Putting Fresh Content Into Her Blog. Attractive Young Smiling Woman Using Laptop While Sitting In Restaurant

Fresh Content Improves Your SEO

Years ago, blogging was an easy way for people to post about their lives on the Internet. Now, it’s become a must for businesses of all sizes that want to gain traffic, grow their following, and improve their visibility in search engines. And there are good reasons for this. There are a lot of ways...
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