Is Your Website Generating Enough Leads?
In the realm of digital marketing, your website serves as the command center for your business. But is your website just a digital brochure, or is it a lead-generating powerhouse? At Iceberg Web Design, we believe that a well designed website can also generate more leads, so that you can grow your business. Following are a few strategies you can use when building your website, to elevate it from a mere digital presence to a robust lead magnet.
Identify Your Website’s “Verb” or “One Thing”
Every website should have a clear purpose, often reflected in a primary action or – the one thing you want visitors to take. If you could pick one action – one verb – for your website, what would it be? Do you want website visitors to call you? Maybe you would like them to Sign up for your weekly newsletter. Other options would include filling out a contact form, purchasing a product from your store, and reading your blog.
Think about what your “one thing” is that will bring you the most reward from your website. Then, ensure this action is prominently featured throughout the design. For example, if the goal is to get calls, your phone number should be impossible to miss near the navigation and throughout the content.
Contact Forms on Every Page
Now that your customers are on your website, don’t make it hard for them to ask you a question about working with you! A contact form is a simple but powerful tool, and we recommend it because it works. If your “one thing” is to get people to fill out a contact form, then make sure this form is at the top of your home page!
On our website, we include a contact form at the bottom of every page. This way, when a customer is reading about our website design or digital marketing services, they have an opportunity to simply fill out a form to ask more questions – thus, turning a casual website reader into a solid new lead.
An interested reader will be more likely to fill out a short form – they want to get more information, but don’t want to share all of their personal email. We keep it simple – name/business, email, and phone number. We recommend you do the same as well.
Embrace Clean Design
A cluttered website can overwhelm visitors and bury your valuable content. A clear, well-organized website design isn’t just about aesthetics; it’s a critical component of your lead generation strategy. Why? Because simplicity translates to effectiveness.
Keep your navigation menu simple and to the point – and make sure that things potential customers are searching for are no more than two clicks away. Nobody wants to look through a 3-level navigation menu. Restricting the menu to 4-7 top level items, each with only one level in an accessible drop down will help your customers find what they are looking for, and remove frustration.
A clean design creates a professional first impression, and also highlights your calls to action (CTAs) and key messages without competing distractions. It draws attention to the most important actions you want users to take, making it clear and compelling for them to proceed.
Craft Well-Written Content with Clear Headlines and Calls to Action
While SEO is crucial, search engines favor content that humans find readable and engaging. Break text into digestible chunks, use headlines effectively, and ensure each section clearly conveys its message. Consider how you browse the Internet: do you read every single word on a page, or do you scan through the content, quickly reading headlines before diving in for a deep review? In today’s rushed society, people want to find the information they are looking for fast – so make sure that you have clear, concise headlines leading them to what they’re looking for. (And if you made it beyond the headline above to this sentence – congratulations! You’re among the minority of website readers today.)
Most importantly, include clear calls to action (CTAs) that guide visitors towards your primary goal. Calls to Action are the signposts on your website that guide users towards your business goals. They are the final nudge encouraging visitors to take a specific action, such as contacting your team, signing up for a newsletter, or making a purchase.
Optimize Loading Speed
As we mentioned earlier, website visitors want to find the information they are seeking fast – and if your website takes more than 3 seconds to load, you’ll likely see your visitors clicking the back button. In the fast-paced digital space, speed is everything. A fast-loading page enhances user experience, boosts search engine rankings, and directly affects conversion rates.
Speed also influences perception. A fast-loading site is often seen as more reliable and professional, enhancing trust in your brand. It signifies that you value the user’s time and are committed to providing a smooth and efficient online experience.
Moreover, search engines like Google prioritize speed, considering it a key factor in rankings. A faster site not only places you higher in search results but also attracts more traffic, increasing your pool of potential leads.
Utilize Testimonials and Case Studies
Build trust instantly by showcasing testimonials and case studies right on your homepage. Testimonials are a powerful tool in building trust and credibility with potential customers. They provide social proof, a psychological phenomenon where people look to the behaviors and experiences of others to guide their own decisions. When visitors see that others have had positive experiences with your service or product, they are more likely to feel confident in choosing your business.
Let the success stories of past clients encourage new visitors to become leads. Make these stories relatable and detailed, highlighting the problems you solved and the benefits your clients gained.
Start Improving Your Website to Capture More Leads Today!
Transform your website into a dynamic lead-generating engine by focusing on clear calls to action, engaging content, and streamlined design. Speed, simplicity, and compelling user experiences are key to turning visitors into leads. As you embrace these techniques, prepare to see a significant uptick in engagement and conversions, making your website an invaluable asset to your business’s growth.
Choosing Iceberg Web Design means partnering with a team that’s committed to your success. We’re known for our hands-on approach and, yes, we are web developers who answer the phone! Whether you’re looking to create a new website to generate leads, or improve your existing website using some of these strategies, our team can help your grow your business by applying some of these strategies. With more than 100 combined years of experience in lead generation and website design, we’ve got you covered.
Give us a call at 763-350-8762 or contact us today to get started!