marketing Archives - Iceberg Web Design

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marketing
WordPress

Why WordPress?

Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty...
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Pay-Per-Cick

The Basics of Pay Per Click Advertising

The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host...
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Is your website answering the questions your customers have?

Does Your Law Firm Website Answer These 3 Pressing Questions?

Prospective clients visit your website to learn three simple things: Are you located near me? Do you handle cases like mine? Can you resolve my legal issue? You want to...
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Your website is your business's online welcome mat.

How Valuable is a Professionally Built Website to Small Business Owners?

Do you know how valuable a welcome mat is to your small business? We’re not talking just the welcome mat in front of your office or storefront. Your small business...
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Social Media: Your Website’s Phase Two

On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically...
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professional website photography

The Difference Between a Mediocre Website and a Good One

After a bustling holiday season, most businesses have returned to devising marketing strategies for 2016. We start the discussion about enjoying the highest return on your website development investment by...
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The Five Most Important Things Your Customers Should See On The Home Page Of Your Website

“Conversions” is a big buzzword for online marketers and businesses operating online. It refers to getting a customer to take some sort of desired action. It could be as small...
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7 Things On Your Homepage That Will Make Your Visitors Hit The “BACK” Button

Have you reviewed your Google Analytics recently? Noticed your bounce rate sky-rocketing? It’s possible that your customers are leaving because your website is turning them away. Here are seven things...
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Blog Topic Ideas for Small Business

Finding a topic for your small business to blog about can be tricky. It seems like it’s always the times you set aside to write that writer’s block kicks in....
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How Often Should You Post to Social Media?

If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social...
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