marketing Archives - Iceberg Web Design

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marketing
Karispenguin
When you work with Iceberg Web Design, you are working with an entire team of website development and design professionals. But just who are these penguins who are hard at work helping you connect with your customers? Today, we are talking with our Code Penguin: Kari Sletten. As Iceberg’s VP of Operations and one of...
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bounce house with children
There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....
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Black Friday Online Computer
In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales. Many department stores’ sales dropped by 25%, while Amazon’s rose...
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Designer Working On Images and Computer
How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some...
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Man Typing at computer
When including a blog on your website, one question inevitably comes up: Should you allow comments? This is something on which even the experts can’t seem to agree. Even influencer Michael Hyatt took some time to decide. He removed his comment section for a year and then ended up putting it back. The fact is,...
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Woman Writing mission statement
Do you have a mission statement? A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful connections with your prospective and current customers. It lets them...
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Bar Graph
Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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Tablet, Laptop, and Phone
If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the...
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Why Wordpress
Choosing a Content Management System (CMS) can be a daunting task. Between Joomla, ModX, Ruby on Rails, Drupal, Concrete5, DotNetNuke, Umbraco, TinyCMS, and WordPress, among others, there are certainly plenty of options to choose from.   In this article we discuss why we build a vast majority of our websites in WordPress and what advantages it...
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Pay Per Click
The definition of Pay-per-click is (on the internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement source.   Pay per click (ppc) is easy enough to understand: Every time a user clicks...
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