Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source of business communication. Plus, for every $1 you spend on email marketing, you can expect an average return of $38.
With stats like that, an email newsletter sounds like something you can manage. But an email newsletter requires much more than your standard promotional email. For your e-newsletter to be effective, you must do it right.
Do You Need an Email Newsletter?
If your goal is to increase the number of leads your business receives each month or to better qualify your leads for your sales team, the answer is a resounding “yes.” An email newsletter can do that and so much more for your business. In fact, 81% of small to medium-sized businesses rely on email as their primary customer acquisition channel and 80% use it for customer retention.
Why? Simply put, an email newsletter creates another method of communication, driving connection between you and your audience in a new way.
5 Quick Tips for Writing an Email Newsletter
Are you ready to try writing your own email newsletter for your business? Before you hit “send,” be sure to follow these key tips.
1. Focus on Education
Sure there’s a little bit of room for promotion in your newsletter. But, your main focus should be on providing educational content to your audience. Your newsletter should provide true value to your reader and be worth the read. If you can solve a problem for them, they’re more likely to come back to you for more in the future.
You can achieve this by offering your audience tips, tricks, exciting news and updates surrounding your business.
2. Don’t Forget the Subject Line
Your email subject line will make or break your open rates. Make your subject creative and clickable, catching the eye of your reader. After all, it needs to stand out among the rest of the emails in their inbox. You can create eye-catching subject lines by asking questions, making a bold statement or using your power words.
3. Pick Your CTA Wisely
Each of your newsletters should include a call to action (CTA). It can be something simple such as a request to visit your blog, forward the email to someone else or respond back to you. Be clear about your CTA and don’t muddy the water by including more than one.
4. Keep it Simple
The beauty of an email newsletter lies in its simplicity. Design and copy within your newsletter should be minimal and uncluttered. Use whitespace to give your readers’ eyes a break and use images to break up the content.
5. Pay Attention to Your Audience’s Engagement
Do certain newsletters receive more engagement than others? If so, pay attention to what’s different between them. You can glean important insights for future newsletters this way. The more engagement you have, the better off you are.
Your newsletter is a great way to drive conversion. Add a custom design that matches your website and branding to your newsletter and you’re off to a great start! To learn more about email newsletters or to get answers to your burning questions, send us a message today.