Tag

content marketing
Business Woman Bored At Computer

The Hidden Costs of Ignoring Your Website

Neglecting Your Website Could Be Costing Your Business Money Your website is more than just a digital storefront; it’s the heart of your online presence and often the first interaction customers have with your business. But if you’ve been putting off website design updates, ignoring critical website maintenance, or overlooking small development issues, it’s costing...
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How Content Marketing Can Establish Your Business as an Industry Leader

The Benefits of Content Marketing for Your Brand In today’s digital landscape, content marketing has become a crucial component of any successful marketing strategy. It’s not just about creating content; it’s about creating valuable, relevant, and consistent content to attract and engage a clearly defined audience. At Iceberg Web Design, we understand the power of...
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We Love Our Pets!

At Iceberg Web Design, we love our pets. Sometimes, they even come to work with us! We welcome them into our zoom calls and our office. Our pets enrich our personal and professional lives in various ways, so we thought we would share a bit about them. CeCe’s Dog, Ziggy   Ziggy the Maltese! Malteses were...
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Why Content is the Foundation To A Website that Converts

At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...
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Meet Heather 1

Penguin Profile: Heather Erickson | Iceberg Web Design

At Iceberg Web Design, you get to have a dedicated partner with an invested team working for your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Heather Erickson, our SEO Content...
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SEO Is An Essential but Slow Process

SEO, or search engine optimization, is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” (Oxford Languages) SEO is not a Fast Fix A common misconception is that SEO is a fast track to success....
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Hattie McCoy Marketing SEO

Penguin Profile: Hattie McCoy| Iceberg Web Design

When you work with Iceberg Web Design, you get to have a dedicated partner with an invested team in your business’s interests. Each month we have been featuring each of our team members in a profile post, so you can get to know the penguins better. This month, we are talking to Hattie McCoy, our...
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Why Keeping Your Blog is Important

Many websites start as just content. Then they grow into an e-commerce site or a site that is used as a platform for a service. At that point, your business begins to pick up, and you forget about that original content, your blog. You will likely want to have your website updated and upgraded to...
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Designer Working On Images and Computer

How to Use Images on your Website

Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some things to keep in mind when gathering and...
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Which Social Media Platform is Right for Your Business?

No matter how great the product or service a business offers is, there is no chance of it selling if no one knows about it. This inescapable reality is the driving force behind all marketing methods as businesses push and compete to be seen by consumers. From taking ads out in newspapers and magazines to...
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