content marketing Archives - Iceberg Web Design

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content marketing
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No matter how great the product or service a business offers is, there is no chance of it selling if no one knows about it. This inescapable reality is the driving force behind all marketing methods as businesses push and compete to be seen by consumers. From taking ads out in newspapers and magazines to...
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Digital Marketing Puzzle
Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising methods. But, believe it or not, the initial setback caused...
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business meeting
What are the most important elements on a website? Chances are, you answered with something that has to do with content or design. And if you’re in the process of creating a website for your business, you might be stuck between the two. After all, there’s a question that looms over the marketing space: what...
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Iceberg Team Page
Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when your potential customer wants to know who they might be...
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Man checking his email
Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source of business communication. Plus, for every $1 you spend on...
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