Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when...Read More
As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time...Read More
Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source...Read More
Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants,...Read More
As a business, it’s important to create a brand that communicates what you offer. From your business cards to your website design, your potential customers should understand what you do from the start. Being one of the first places your customer will get to know...Read More
Researching the perfect keywords for your website content takes time. And then writing SEO content with keywords in the right places takes even more time. Then, after all that, we can often be left scratching our heads thinking, “Why isn’t this working? After all, my keywords...Read More
Do you need a new website for your business? Or are you looking at a huge website rebuild or update for your business? If so, then you’re likely weighing whether you should hire a freelancer or an agency for your website development needs. Here’s the...Read More
It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of...Read More
Your website is the perfect place for potential clients or customers to get to know you more. From your products to your mission and values, it’s all showcased in one place. To start the new relationship off right, now is the best time to introduce...Read More
Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. However, if you’re using these pages to convert, clear calls to action on those pages will lead to your Contact page. It is your Contact page...Read More
Sure, you know you need content on your website. But throwing a few words on each page and thinking, “That’ll do,” just isn’t good enough. In a world where everyone views, reads, hears and understands information differently, we must be flexible with our content. Lucky...Read More
Guest blog post by Brenna Miles, Custom Content Solutions – Your website is prime internet real estate for your business. And even if you have the perfect website design, words matter. They should tell the story of your brand, why you do what you do, and...Read More
How often should you be posting on your different social media accounts? The short answer would be It depends on your business. It’s important to understand that there is no one-size-fits-all approach that works for each platform. Each platform is different and the recommended guidelines...Read More
What goals are you hoping to accomplish with your social media endeavors? There are only a handful of top social media platforms that are worth your time. We are going to bring you through the most popular ones and why you should take advantage of...Read More
Furnishing your website with a blog that provides users with high quality and useful content is still a great strategy to raise your position in the search engine rankings. Your blog can be a powerful marketing tool that can expose your business website to...Read More
A Facebook business page is a place for potential customers to learn more about your business. Just like a website, it is a place to establish your business presence. Your customers are online searching for more information about your business. With Facebook and other social...Read More
Search engine marketing is the practice of marketing a business using ads that appear in search results. You as the advertiser bid on certain keywords that search engine users such as Google and Bing would search for when looking to make a purchase or learn...Read More
Search Engine Optimization is a marketing practice that is focused on getting organic traffic from search engine results. The primary search engines that most people use are Google, Bing, and Yahoo. It is important to understand that when you are using these major search engines,...Read More
Which payment gateway should you use for your online store? With dozens of payment processing options to choose from, it can be a complicated decision. What is the first thing that comes to mind when you order something online? Usually the first question asked is...Read More
Businesses are scrambling to comply with a new policy in the European Union. If you have a website or an email list, you absolutely need to be concerned about this new policy. This article goes over some of the basics of the new policy, and...Read More
