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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Business Coworkers Consulting by a Computer

How Long Will It Take to Build My Website?

One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six...
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bounce house with children

What’s a Bounce Rate, and how Do I Lower it? | Iceberg Web Design

There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then...
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Jessi Gurr of Iceberg Web Design

Penguin Profile: Jessi Gurr | Iceberg Web Design

When you work with Iceberg Web Design, You are working with an entire team of web marketing professionals. But just who are these people who are hard at work helping you connect with your customers? For the next couple of months, we will be profiling...
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Thankful Iceberg staff 2020

Thanksgiving at Iceberg 2020

  Most people would agree that 2020 has been a year, unlike any other. There have been a lot of ups and downs. The good news is that means there have been some ups. Those ups are the focus of today’s post as we look...
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Books

Our Favorite Business-Related Books

At Iceberg, we love to read about ways to do business better, whether marketing, sales, content writing, development, and design, or being part of a team that does all of the above. We even have a book club where we read and discuss a book...
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Black Friday Online Computer

Black Friday 2020 Will Be Different

In 2019, Black Friday brick-and-mortar retail sales fell by 6.2% from sales in 2018. During that same time, brick-and-mortar sales on Thanksgiving Day rose 2.3%, which explains some of the run-off. It should come as no surprise that the real hit came from online sales....
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Designer Working On Images and Computer

How to Use Images on your Website

How do you use images on your website? Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that...
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Logo Design

Why You Need a Logo

Every morning you get up and throw on some clothes. Your sense of style has likely been shaped over time. Perhaps you are eclectic, fun, all-business, feminine, or downright casual. Whatever your style, it is an outward expression of you, a message you send to...
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Man Typing at computer

Blogs- To Comment or Not to Comment

When including a blog on your website, one question inevitably comes up: Should you allow comments? This is something on which even the experts can’t seem to agree. Even influencer Michael Hyatt took some time to decide. He removed his comment section for a year...
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Woman Writing mission statement

Why You Need a Mission Statement

Do you have a mission statement? A mission statement defines your goals as an individual or those of your organization or company. Sharing your mission with the world and explaining what the future holds for you or your brand will help you forge more meaningful...
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Working Remotely Iceberg Zoom Meeting

Working Remotely During COVID-19

What are your favorite things about working remotely? Is it controlling the thermostat? Maybe the best part is access to a fridge full of food? Or do you find it challenging to think of anything good about working from home? As of June 2020, 42%...
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Young Woman Browsing Internet

FAQs About Google My Business

We’ve written about Google My Business (GMB) before, and today, we are answering some of the frequently asked questions we get about this useful, but often-neglected, business tool. Do I need a Google My Business profile? Not necessarily. You may have a business where your...
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cartoons of men working on webpages

Google Search Indexing

Why Isn’t My Website Showing Up on Google? This is a question we frequently get asked after launching a new website. To answer this question, let’s dig into how Google search indexing works and how websites interact with search engines. The Search Index A search...
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person leaving review on laptop

Responding to Negative Reviews

Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers...
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Accessibility By Design

Website Accessibility by Design

This past month, we’ve been highlighting a few of the web development trends that you’ll see more of in 2020. The trend we are looking at in this article is one that you experience as a website user, rather than see web accessibility. Web accessibility...
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Robot displaying an error message

PHP 7 Website Compatibility

Is your website displaying an error? If you are suddenly seeing errors displayed on your website, it’s likely your website code is conflicting with the most recent version of PHP, PHP 7. In this article, we are going to explain why this is happening, talk...
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