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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Big Data Domain Web Page Seo Tuneup
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Is Your Website Due for an SEO Tuneup?

Have You Considered an SEO Tuneup for Your Website? Your website could use some updates, but where do you begin?  This is one of the most common questions business owners call to ask.  They don’t want to invest in a monthly SEO package, but they...
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Maddy Headshopt Alt
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Penguin Profile: Maddy Herman | Iceberg Web Design

At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest marketer is Maddy Herman. Today in our Penguin Profile, we will be talking to Maddy to learn more about her and...
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Ux Designer Creating Website Layout or sitemap for all service pages
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Services Need Their Own Pages On Your Website

Make Sure To Optimize Your Services Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake.  Learn why your services deserve their...
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Icebergsummermeltdown20220714web 1

Iceberg Web Design Announces Winners for Iceberg Summer Meltdown

Iceberg Web Design Awards $2,100 To Customers For Summer Giveaway September 2nd, 2022 Iceberg Web Design held a free event on July 14th in Anoka, MN, to show appreciation for their customers and community. Iceberg wanted to celebrate being a part of the Anoka community...
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Photographer With Camera Equipment - Understanding Image Files for Your Website
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Understanding Image Files for Your Website

Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find...
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Women Discussing Photos On Social Media to another woman 2021.
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3 Ways to Make a Good Impression with Your Website

Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons...
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Young Friends Playing Basketball Outdoor Urban S 2022 07 05 23 46 55 Utc
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Quick Website Changes to Reduce Your Bounce Rate

When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead,...
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Latest News Subscribe Update 2021 09 04 07 39 06 Utc
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Safely Updating Your WordPress Site

Why should you keep your WordPress site updated? For many reasons, keeping your WordPress site up to date is essential. This is different from updating the appearance and functionality of your site. A WordPress update is about upgrading your WordPress core, plugins, and themes.  Security...
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2 Girls making a TikTok video
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TikTok’s Mind Reading Algorithm

How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had...
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Notice Board In Creative Office With Love It Hate 2021 08 29 11 02 50 Utc
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Providing Helpful Design Feedback

There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the...
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Brand Branding Advertising Trademark Marketing Con 2022 04 02 10 47 59 Utc
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Is It Time to Rebrand?

Have you outgrown your brand? It can be tough to know when to make a change. Here are some ideas to help you decide if you should rebrand now. Rebranding can include a new name, logo, colors, and fonts. The change can be subtle or...
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Change Your Mindset Business Motivational Inspira 2021 08 26 17 17 19 Utc (1)
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Setting Goals for Your Website

Everyone needs goals. Even your website! It is essential to have your website’s direction and goals established from the very beginning of your project. That’s why we learn what they are during the kickoff meeting when you first meet the team that will be working...
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Job Interview In The Company 2021 08 30 02 12 05 Utc
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What Happens in a Content Interview

At Iceberg Web Design, we take a content-first approach to building websites. That’s because the content is what expresses your brand’s message. It is how website visitors experience your brand’s voice and learn about your values. To express these things accurately, we will begin the...
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Millennial Trendy Blogger Woman Check Social Media 2022 03 07 02 21 13 Utc
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How to Make Instagram’s Algorithm Work for You

Instagram is a great way to amass an audience and get your message across, but its algorithm is unique.  Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use...
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Athlete Passing Relay Baton 2022 03 07 23 54 18 Utc
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Why Deadlines are Crucial to the Success of Your Project

Deadlines Can be a Roadmap to the success of your project For a website project to succeed, the client and the development team need to work together. We need input from the client to create the website that best represents their brand. We also need...
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Iceberg Analytics Report
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Is Your Website Ready for the New Google Analytics?

What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was...
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