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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Iceberg Team Page

Is a Team Page Important for Your Website?

Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when...
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Online Shopping

E-Commerce Holiday Shopping Trends

As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time...
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Man checking his email

5 Quick Tips for Writing an Effective Email Newsletter

Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source...
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Paper Version of a search engine

Keep Up With These Crucial SEO Tasks

Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants,...
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One Person On a Laptop and Another Writing In a Notebook

How to Clarify Your Brand on Your Website

As a business, it’s important to create a brand that communicates what you offer. From your business cards to your website design, your potential customers should understand what you do from the start. Being one of the first places your customer will get to know...
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Seo Content Keywords

SEO & Content: Are Keyword Lists Still Useful?

Researching the perfect keywords for your website content takes time. And then writing SEO content with keywords in the right places takes even more time. Then, after all that, we can often be left scratching our heads thinking, “Why isn’t this working? After all, my keywords...
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Man Browsing Internet On Mac Computer

Hiring a Freelancer vs Hiring an Agency for Website Development

Do you need a new website for your business? Or are you looking at a huge website rebuild or update for your business? If so, then you’re likely weighing whether you should hire a freelancer or an agency for your website development needs. Here’s the...
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Man Looking at his Notebook

How to Write Eye-Catching Headlines for Your Website Content

It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of...
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"Write Your Story!" Written On Typewriter

How to Write Engaging, Creative & Effective Team Bios

Your website is the perfect place for potential clients or customers to get to know you more. From your products to your mission and values, it’s all showcased in one place. To start the new relationship off right, now is the best time to introduce...
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Man pointing at "@" symbol

Essential Elements You Should Have on Your Contact Page

Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. However, if you’re using these pages to convert, clear calls to action on those pages will lead to your Contact page. It is your Contact page...
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Man and Woman Watching Something on a Tablet

3 Website Content Trends You Need to Know Now

Sure, you know you need content on your website. But throwing a few words on each page and thinking, “That’ll do,” just isn’t good enough. In a world where everyone views, reads, hears and understands information differently, we must be flexible with our content. Lucky...
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Pen And Notebook

Why You Should Hire a Professional to Write Your Website Content

Guest blog post by Brenna Miles, Custom Content Solutions – Your website is prime internet real estate for your business. And even if you have the perfect website design, words matter. They should tell the story of your brand, why you do what you do, and...
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Different social media logos

How Frequently Should Businesses Post To Their Social Media Accounts?

How often should you be posting on your different social media accounts? The short answer would be It depends on your business. It’s important to understand that there is no one-size-fits-all approach that works for each platform. Each platform is different and the recommended guidelines...
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Person clicking the facebook app on their phone

What Social Media Platforms Should I Be Using For My Business?

What goals are you hoping to accomplish with your social media endeavors? There are only a handful of top social media platforms that are worth your time. We are going to bring you through the most popular ones and why you should take advantage of...
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Wordpress website on a laptop with a phone, a notebook, and a coffee

How A Blog Can Help Increase Your Website’s Search Rankings

  Furnishing your website with a blog that provides users with high quality and useful content is still a great strategy to raise your position in the search engine rankings. Your blog can be a powerful marketing tool that can expose your business website to...
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Facebook on a laptop

Do I Need a Facebook Page for my Business?

A Facebook business page is a place for potential customers to learn more about your business. Just like a website, it is a place to establish your business presence. Your customers are online searching for more information about your business. With Facebook and other social...
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Pointing out a bar graph on a laptop

What is Search Engine Marketing (SEM)?

Search engine marketing is the practice of marketing a business using ads that appear in search results. You as the advertiser bid on certain keywords that search engine users such as Google and Bing would search for when looking to make a purchase or learn...
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Man pointing out the word "SEO"

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a marketing practice that is focused on getting organic traffic from search engine results. The primary search engines that most people use are Google, Bing, and Yahoo. It is important to understand that when you are using these major search engines,...
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Woman Shopping Online

Online Payment Solutions to Suit Your Needs

Which payment gateway should you use for your online store? With dozens of payment processing options to choose from, it can be a complicated decision. What is the first thing that comes to mind when you order something online? Usually the first question asked is...
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What is the GDPR, and What Do I Need to Do?

Businesses are scrambling to comply with a new policy in the European Union. If you have a website or an email list, you absolutely need to be concerned about this new policy. This article goes over some of the basics of the new policy, and...
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