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Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Happy Business Owners

Mastering your Company’s Brand Image

Your company’s brand is at the heart of all of your marketing efforts. Maintaining a consistent brand presence throughout all channels is crucial to your marketing success. But – what is a brand, and how do you master it?
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Bar Graph

5 Ways to Increase Conversions on Your Website

Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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Laptop and phone

10 Common Web Development Terms Explained

Are you in the middle of a website project, surrounded by words you don’t quite get? Web development comes with a staggering amount of jargon and tech speak. And although we understand what has become our second language, others around us may not. Hopefully, this...
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Person shopping for shoes online

How to Write Content for E-Commerce Websites

If you’re a business who sells products, looking to build an online presence, opening an online store might be on your radar. In fact, you might have an e-commerce website already up and running, complete with perfect images and an easy–to–use cart. But, you might...
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Web Development

Our Predictions for Website Design Trends in 2019

One trend that really took off in 2018 was improved mobile friendliness because frankly, it was necessary. A report from BrightEdge in 2017 showed 57 percent of traffic among its clients were coming from smartphones and in other categories and demographics, the numbers were considerably...
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Tablet, Laptop, and Phone

Ramp Up Your Online Marketing in the New Year

If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as...
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Iceberg Team Page

Is a Team Page Important for Your Website?

Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it? What happens when...
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Online Shopping

E-Commerce Holiday Shopping Trends

As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time...
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Man checking his email

5 Quick Tips for Writing an Effective Email Newsletter

Isn’t it true that your inbox seems to be the place where brands like to hang out the most? Whether you enjoy sifting through a full inbox or not, there’s science behind what they do. A whopping 72% of consumers prefer email as their source...
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Paper Version of a search engine

Keep Up With These Crucial SEO Tasks

Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants,...
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One Person On a Laptop and Another Writing In a Notebook

How to Clarify Your Brand on Your Website

As a business, it’s important to create a brand that communicates what you offer. From your business cards to your website design, your potential customers should understand what you do from the start. Being one of the first places your customer will get to know...
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Seo Content Keywords

SEO & Content: Are Keyword Lists Still Useful?

Researching the perfect keywords for your website content takes time. And then writing SEO content with keywords in the right places takes even more time. Then, after all that, we can often be left scratching our heads thinking, “Why isn’t this working? After all, my keywords...
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Man Browsing Internet On Mac Computer

Hiring a Freelancer vs Hiring an Agency for Website Development

Do you need a new website for your business? Or are you looking at a huge website rebuild or update for your business? If so, then you’re likely weighing whether you should hire a freelancer or an agency for your website development needs. Here’s the...
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Man Looking at his Notebook

How to Write Eye-Catching Headlines for Your Website Content

It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of...
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"Write Your Story!" Written On Typewriter

How to Write Engaging, Creative & Effective Team Bios

Your website is the perfect place for potential clients or customers to get to know you more. From your products to your mission and values, it’s all showcased in one place. To start the new relationship off right, now is the best time to introduce...
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Man pointing at "@" symbol

Essential Elements You Should Have on Your Contact Page

Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. However, if you’re using these pages to convert, clear calls to action on those pages will lead to your Contact page. It is your Contact page...
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