Blog - Iceberg Web Design | Custom Website Development

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
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What is Search Engine Marketing (SEM)?

Search engine marketing is the practice of marketing a business using ads that appear in search results. You as the advertiser bid on certain keywords that search engine users such as Google and Bing would search for when looking to make a purchase or learn...
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What is Search Engine Optimization (SEO)?

Search Engine Optimization is a marketing practice that is focused on getting organic traffic from search engine results. The primary search engines that most people use are Google, Bing, and Yahoo. It is important to understand that when you are using these major search engines,...
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Online Payment Solutions to Suit Your Needs

Which payment gateway should you use for your online store? With dozens of payment processing options to choose from, it can be a complicated decision. What is the first thing that comes to mind when you order something online? Usually the first question asked is...
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What is the GDPR, and What Do I Need to Do?

Businesses are scrambling to comply with a new policy in the European Union. If you have a website or an email list, you absolutely need to be concerned about this new policy. This article goes over some of the basics of the new policy, and...
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Thank You Package

Five Ways to Ask for a Google Review

If you have a Google My Business profile set up, users can rate and review your business on Google and then your ranking and reviews will show right in the search results page when your business is searched on Google. This is an extremely powerful...
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Have You Claimed Your Google Listing Yet?

“I am a great believer in luck. The harder I work, the more of it I seem to have.” -Coleman Cox You work hard to have a successful business. Now it’s time to let Google My Business work hard for you. When you search for...
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User Demographics

Google Analytics Update: Data Retention Controls

If you are an administrator on a Google Analytics account, you received an email from Google on April 11th about an update required to meet the requirements of the GDPR, a new data protection law that takes effect on May 25, 2018. A number of...
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What is Mobile First Indexing?

Google is Starting to Migrate Sites That Follow the Best Practices to Mobile First Indexing. What this means is that your mobile version of your website will be the origin point for their index database, as well as the baseline for how they determine rankings....
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Customer Satisfaction

Tips For Receiving Quality Online Reviews

How do you make it a no brainer for your customers to have the confidence to reach out regarding your products or services? One important aspect is to have a high number of authentic positive reviews about your company.   Ask your recent satisfied customers...
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Net Neutrality

Net Neutrality = More Questions Than Answers

On December 14, 2017, the Federal Communications Commission repealed the Net Neutrality rules put in place by the Obama administration in 2015. After the decision was made the media quickly flooded with articles about Net Neutrality being dead and attempts at explaining what this would...
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Trends

Our Predictions for 2018: Up and Coming Website Design Trends

In 2017, we saw an increase in flat website design, more use of full-screen photos and videos on website layouts, and quite a lot of parallax scrolling. In our fast-paced, technology-driven world, we anticipate 2018 will see some exciting new website design trends. Here are...
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Iceberg Web Design Staff, Giving Thanks

Happy Thanksgiving from Iceberg

Thank you. Our staff at Iceberg Web Design extends a sincere message of thanks this holiday season. We are truly thankful this year for you, our customers, supporters, and community members. Again this year we have added new employees to our team, and have worked...
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Penguin Lookin At You

Now Announcing… Penguin Ipsum!

Yeah… We have our own Ipsum. Obviously. Website designers often use “dummy text” or placeholder text when laying out the main components of a website in order to visualize the site without worrying about what the final content will be. Latin text is often used...
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Facebook & Featured Images

You’ve written a blog post for your website.  The topic is on-point, the picture you picked is perfect, you have edited and re-edited every sentence, and you have posted it on your website. Of course, with a post that amazing you want to share it...
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Https Firefox Behavior In October 2017

Update On Chrome’s HTTPS Requirement: Firefox Takes The Lead!

A few weeks ago, we published a blog post on HTTPS, and Google Chrome’s plan to start displaying warnings on their browser when users enter information into a form on a website that is not running under a Secure HTTPS SSL Certificate. Google notified website...
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Say Yes to HTTPS

For most of 2017, HTTPS has been a hot topic in the tech world. In June we posted the nitty gritty details of the secure version of the HTTP protocol. Today we are here to tell you that the HTTPS train continues to gain speed...
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2017 Trends in eCommerce Website Design

As eCommerce continues to take center stage in the way consumers and businesses operate these trends are must haves for successful Ecommerce websites.  Whether you are currently using a eCommerce website that needs a few updates or considering getting a new eCommerce website designed. Enhanced...
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Benefits of Custom Website Design

A web presence is critical for your business in today’s world.  It showcases your products or services and also legitimizes your business.  Consumers look towards your site to learn more about your business and how you can serve their needs. If you have a custom...
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Businessman Calling On Smartphone At Office

Optimizing Your Website to Convert Your Visitors Into Qualified Phone Calls

Many businesses face the same struggle with their marketing.  How do I generate a high number of qualified phone calls?  This post focuses on some best practices to increase qualified phone calls to sales and customer service representatives. Make it easy for your visitors to...
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Skyscrapers In Minneapolis

WordCamp Ticket Giveaway

WordCamp Minneapolis/St. Paul – August 4th & 5th 8:00 a.m. – 5:00 p.m. @ University of Minnesota Are you interested in learning more about managing your own WordPress website or connecting with the WordPress community? Join us on August 4th and 5th for two jam packed...
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