Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Missing Piece In Red Color showing through.

5 Things Your Website is Missing

Is Your Website Missing Anything? We often see websites that look great, but they are missing essential components for conversions and good SEO. Here are five of them. 1.      What Do You Do? Too often, businesses assume that website visitors know what they...
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Website Audit. Chalkboard with pictures of a camera scissors, a notebook, a calculator, graphs, and more. Also, a pair of hands holding a tablet.

Start the Year Off with a Website Audit

Is Your Website Performing? A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve. How Effective is Your Website? You can find out with a website audit. A website audit...
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Lsi Keywords. Table with post it notes saying SEO, website, market strategy, content, links and more. Also a laptop and a woman's hands on table.

LSI Keywords and Your Site’s SEO

LSI Keywords and Your Site’s SEO Until recently, Google would rate your website’s SEO based on several factors, but the goal was to stick to one relevant term when it came to keywords. Unfortunately, keyword stuffing crashed that party, and Google began to penalize sites...
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Choosing a social media platform. Picture of Heart Shaped Cookie Cutter and Dough.

Choosing a Social Media Platform for Your Business

Choosing The Right Social Media Platform for Your Business Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.     We all know that it’s a good idea to be active on...
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DNS Diagram that includes a hierarchy. Domain Name leads to DNS/ Name Servers followed by a Record or MX Records. These point to a website or an email server.

What Business Owners Need to Know About Domains & DNS

What Business Owners Need to Know About Domains & DNS At the kickoff meeting for every website development project, we ask the business owner where their domain is registered, and their DNS lives. I usually get a lot of blank looks, but we need that...
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Iceberg 2021 Team Photo. Ten people on Stairwell with brick background.

The Iceberg Team’s 2021 Holiday Traditions

The Iceberg Team’s 2021 Holiday Traditions  There are so many things that make this time of year special. So the Iceberg team decided to share some of our favorite holiday traditions.   There are so many things that make this time of year special. So...
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Code on a black screen.

Answering log4j Vulnerability Questions

Is my Website Impacted By The log4j Vulnerability? You may have seen news about the recent log4j vulnerability issue that is currently circulating. We’re hoping to provide some short insight, and help you ensure that your website is safe and secure. log4j is a component...
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Two Colleagues Comparing Notes At A Table with coffee a tablet, books and a plant.

Shopify Vs. WooCommerce – Which Platform is Right for You?

Shopify Vs. WooCommerce – How Do I Choose? New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes...
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Wish List For Christmas With Christmas Decorations

What’s on Your Website Wish List?

What’s on Your Website Wish List? Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in. When business owners ask us to build a new website, they usually come...
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Iceberg 2021 Team Photo. Everyone making silly faces and standing on stairwell with brick background.

Thankful for Iceberg Web Design 2021

Thankful At Iceberg Web Design We are Thankful For  Iceberg Web Design, as 2021 is coming to a close, we wanted to take a moment to reflect.  Like any other year, there have been a lot of ups and downs. We like to focus on...
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Iceberg Brand Book On Stone Table.

Why Your Company Needs a Brand Book

Why Your Company Needs a Brand Book. Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate...
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Keyword stuffing. A red and white string with a close pin holding a note that says keywords.

Keyword Stuffing—Stop It Ya Turkey!

Keyword Stuffing—Stop It Ya Turkey! What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google. Keyword Stuffing Ingredients       Using words or phrases out of context, just to squeeze in your keywords  ...
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Marketing Team Analyzing Statistics At Meeting

Using Your Marketing Budget

Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data...
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Women Discussing Photos On Social Media to another woman 2021.

Brand Clarity for Social Media Engagement

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard...
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Businessmen Talking While Waiting For Elevator

Upgrade Your Elevator Pitch

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating...
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Women Using Her Voice. Shouting On Megaphone with a Cityscape in background.

Finding Your Brand Voice

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding,...
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