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GA4
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What Do I Need To Know About GA4?

What Is Google Analytics 4? Ready or not! GA4 is here! Google Analytics 4, or GA4, is the latest version of Google Analytics, offering revolutionary web analytics technology. This new version of analytics can enhance your business’ marketing efforts. With analytics, you can effectively measure crucial customer usage metrics and make data-driven decisions to drive...
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Iceberg Analytics Report

Is Your Website Ready for the New Google Analytics?

What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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