Google analytics Archives - Iceberg Web Design

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Google analytics
Iceberg Analytics Report
What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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Website Analytics
If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to return after a bad website experience. A “bad” experience can...
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