Google analytics Archives - Iceberg Web Design

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Iceberg Analytics Report

Is Your Website Ready for the New Google Analytics?

What Google’s Announcement to Sunset Universal Analytics Means for Your Website You may have heard there are changes on the horizon for Google Analytics. Google Analytics 4 (GA4) is Google’s new analytics solution, and it is replacing Google’s legacy Universal Analytics (UA) tracking. GA4 was launched in the fall of 2020, and it introduces new...
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Website Analytics

Not Tracking Your Website Analytics? Here’s Why You’re Missing Out.

If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to return after a bad website experience. A “bad” experience can...
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