Google Archives - Iceberg Web Design

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If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the...
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Thank You Package
If you have a Google My Business profile set up, users can rate and review your business on Google and then your ranking and reviews will show right in the search results page when your business is searched on Google. This is an extremely powerful tool for increasing trust and credibility with prospective customers. Although...
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“I am a great believer in luck. The harder I work, the more of it I seem to have.” -Coleman Cox You work hard to have a successful business. Now it’s time to let Google My Business work hard for you. When you search for your business on Google, does your listing show up on...
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User Demographics
If you are an administrator on a Google Analytics account, you received an email from Google on April 11th about an update required to meet the requirements of the GDPR, a new data protection law that takes effect on May 25, 2018. A number of our customers have been calling with questions about this update....
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Google is Starting to Migrate Sites That Follow the Best Practices to Mobile First Indexing. What this means is that your mobile version of your website will be the origin point for their index database, as well as the baseline for how they determine rankings. Google’s ranking system, indexing and crawling systems all formerly used...
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Website And Mobile Analytics Concept
Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is...
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Google Introduces Mobile First Indexing
In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business owners are working hard to keep up with this trend...
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Social Media Icons
On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...
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Google Internet Search Concept
On April 21st, we saw perhaps the largest update yet to Google’s Search Algorithm: Mobile-Friendliness is now being considered when Google returns search results on mobile devices. Has Google’s recent algorithm change made a real impact on business owners and their websites? 4 months later, here are some of the results of this large algorithm...
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Social Media
It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...
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