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2022 Ega Adrian Alt

Penguin Profile: Ega Adrian | Iceberg Web Design

At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest web developer is Ega Adrian. Today in our Penguin Profile, we will be talking to Ega to learn more about him and what he does at Iceberg.   If you could...
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Ux Designer Creating Website Layout

The Top 5 Things Every Website Should Have

If you want a website that connects with your audience, it is essential that you include the following five things that most people want to see on a website. When put together professionally, these ingredients will attract and keep eyes on your site and your business. 1. Contact Information According to a Hubspot poll, including...
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Big Data Domain Web Page Seo Tuneup

Is Your Website Due for an SEO Tuneup?

Have You Considered an SEO Tuneup for Your Website? Your website could use some updates, but where do you begin?  This is one of the most common questions business owners call to ask.  They don’t want to invest in a monthly SEO package, but they know they need to fix some issues to help their...
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Maddy Headshopt Alt

Penguin Profile: Maddy Herman | Iceberg Web Design

At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest marketer is Maddy Herman. Today in our Penguin Profile, we will be talking to Maddy to learn more about her and what she does at Iceberg.   Maddy | Digital Marketing...
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Ux Designer Creating Website Layout or sitemap for all service pages

Services Need Their Own Pages On Your Website

Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake.  Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want to easily find their way around...
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Photographer With Camera Equipment - Understanding Image Files for Your Website

Understanding Image Files for Your Website

Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find on the web.   Because these graphics are static, resizing...
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Women Discussing Photos On Social Media to another woman 2021.

3 Ways to Make a Good Impression with Your Website

Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...
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Young Friends Playing Basketball Outdoor Urban S 2022 07 05 23 46 55 Utc

Quick Website Changes to Reduce Your Bounce Rate

When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...
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2 Girls making a TikTok video

TikTok’s Mind Reading Algorithm

How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...
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A11y Graphic showing an animated computer with an example of an accessibility screen

Accessibility (a11y) and Your Website

Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will open your business to a larger audience. The benefits to...
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