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Shopify Vs. WooCommerce – Which Platform is Right for You?

Shopify Vs. WooCommerce – How Do I Choose? New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes to your current site, you might be wondering what the...
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What’s on Your Website Wish List?

What’s on Your Website Wish List? Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in. When business owners ask us to build a new website, they usually come with a wish list. Of course, they will want the...
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Turn-Key or Custom Website: Which is Right for Your Business?

When customers come to us for a website, they often have an idea of what they want, but they aren’t sure of what kind of investment it will involve, timewise and financially. They also may be unsure of how much of a commitment is applied after the website goes live. We have two main products...
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On-Page SEO: Why Good Content is King

The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...
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Creating the Perfect Contact Page For Your Website

Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on! Keep it Simple The most important job your contact page has is to put your readers in touch with you. That’s the whole point of...
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Ways to Make Your Site Mobile-Friendly

More people access the web with mobile devices such as smartphones and tablets than desktop and laptop computers. Thus, Google requires websites to be mobile-friendly to show up in mobile search results. So, it is essential to have your site optimized for mobile. To find out whether Google sees your site as mobile-friendly, you can...
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What’s a Bounce Rate, and how Do I Lower it? | Iceberg Web Design

There’s a saying some people use when they need to leave a social situation. “I’ve gotta bounce!” Keeping this in mind makes understanding what a bounce rate is on your website. The bounce rate is what percentage of people go to your website and then leave right away before clicking on anything within your site....
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A Beginner’s Look at SEO

If you do anything on the web, you should understand the basics of search engine optimization, often called SEO. Because there are so many small details that go into good SEO, it may seem overwhelming. Thankfully, you don’t have to master it. You just need to understand what the components are and why they contribute...
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5 Ways to Increase Conversions on Your Website

Are you receiving a lot of traffic on your website, but not seeing the leads? Here are 5 easy things you can do TODAY to increase conversions.
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Building Your Website

How Often Should You Redesign Your Website?

The average business completely redesigns their website every two or three years. Technology changes. Design changes. And most importantly – your business changes. And you should not only look at re-designing your website every 2-3 years, you should re-evaluate your content and consider a complete re-write as well. What was in vogue as early as...
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